Network Design & Media Mag. Regina Leutgeb

1. Sail for success with design! Network Design & Media Mag. Regina Leutgeb

2. Agenda • Introduction of the Network Design & Media • Goals, development, activities • Design Stories • Support programme „creative handcraft“: Bernhard Ebner (producer of concrete furniture) and Gerd Rosenauer (designer) • Designer Rallye: Klaus Pühringer (carpenter) and Marek Gut (designer) • Competition plastics & product design: the awardees

3. Goals and development of the network A sustainable design strategy is mandatory for successful positioning: all elements via which a company attains market visibility must share a uniform design language The network supports companies to implement strategic design and furthermore to achieve a sustainable implementation 2004: Start of the cross-sectorial network 2005: Self-contained department of Clusterland Oberösterreich GmbH 2006: Initiative of the federal provinces Upper Austria and Salzburg 2007: Continuation and expansion of the cooperation with ITG Salzburg

4. Activities of the network • Communication • Designstrategy und -process • Products andcompanies • Events • Awards andcompetitions • Bookrecommendations • etc. • Website • Online-Best-Practice-Database • Creative Service Provider Overview • Electronic Newsletter • Information material • Ongoingcompanyinterviews

5. Activities of the network • Qualification • Seminars, workshops, events • DesignDialog with discussions • Best-practice-forums with included plant visits • Project support within cooperation projects • Initiation of project groups at intercompany level considering design-oriented topics • Support through the network in finding theright partners • Development/implementation of fundingpossibilities

6. Support program „creative handcraft“ • A craft enterprise together with an industrial designer develops an innovative product – starting from the idea until the maturity phase • Goal: Opening up new customer – and market potential, increase of the market competition and the power of innovation of the company • Funding by the federal province Upper Austria and the austria wirtschafts-service gesellschaft mbh • Example: Bernhard Ebner (producer of concretefurniture) and Gerd Rosenauer • Consultancy- and service fees, developmentcosts and first marketing activities can befunded • Subvention: 30% of the eligible costs Bildrecht: viteo outdoor, Strass

7. Designer Rallye • Internal cooperation project of the Network Design & Media and the Furniture and Timber Construction Cluster • Each couple (consisting of a carpenter and a designer) realized an innovative project free of charge • Eight couples participated and developed an innovative, design-oriented product • Example: Klaus Pühringer (carpenter) and Marek Gut (designer)

8. Competition plastics & product design • Internal cooperation project together with the Plastics Cluster • First time open call for tender for this competition • Goal: to show which innovative products can be made out of plastics • 26 submissions (25 x Austria and 1 x Switzerland) • Evaluation criteria: functionality (40 %), innovation (30 %) and design/creativity (30 %)

9. Contact Upper AustriaMag. Regina Leutgeb Clusterland Oberösterreich GmbH Hafenstraße 47-51, 4020 Linz Phone: 0732 79810-5162, Fax: 0732 79810-5160Mail: regina.leutgeb@clusterland.at SalzburgMag. Oliver WagnerInnovations- und Technologietransfer Salzburg GmbH Südtiroler Platz 11, 5020 Salzburg Phone: 0662 8042-3141, Fax: 0662 8042-3150Mail: info@itg-salzburg.at

10. Thank you for your attention! The Network Design & Media is funded by the EU programme „Regional Competitiveness 2007-2013 (Regio 13)“ out of the European Regional Development Funds, as well as from own regional funds.