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E-Business

E-Business. By Ankur Patel. What is Ecommerce?.

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E-Business

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  1. E-Business By Ankur Patel

  2. What is Ecommerce? • Electronic commerce, commonly known as e-commerce or e-comm, refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks. Electronic commerce draws on such technologies as electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI) , inventory management systems, and automated data collection systems.

  3. What is Ecommerce? • Modern electronic commerce typically uses the World Wide Web at least at one point in the transaction’s life-cycle, although it may encompass a wider range of technologies such as e-mail, mobile devices and telephones as well.

  4. What is Ecommerce? • E-commerce can be divided into: • E-tailing or “virtual storefronts” on Web sites with online catalogs, sometimes gathered into a “virtual mall” • The gathering and use of demographic data through Web contacts • Electronic Data Interchange(EDI), the business-to-business exchange of data • E-mail and Social Media – use as media for reaching prospects and established customers ( for example, with newsletters) • Business-to-business buying and selling • The security of business transactions

  5. Ecommerce Websites • www.ecommercetimes.com • www.ebay.com • www.paypal.com • www.flipcart.com • www.letsbuy.com

  6. Difference Between Credit Card & Debit Card • Credit Card – You do not need to have money in your bank account • Debit Card – You must have money in your bank account • Currently – Credit Card/Debit Cards are Backbone of E-commerce-But what’s the Future???

  7. Cash On Delivery & Mobile Phone for Ecommerce? • Cash On Delivery – Very easy way of Delivery of goods • Mobile Phone is linked to Telecommunication company’s bill • Examples : Google Wallet & Boku.com • Visit Website & Understand- How both works.

  8. Which Language? • English or Any Major Language for Normal Use • Any Programming Language like PHP, ASP.NET, Python, Ruby on Rails, Java, etc

  9. Technology for Ecommerce • Programming Languages • Databases • Web Servers (Apache, IIS) • Web Hosting Servers ( Linux, Windows) • Open Source & Paid Shopping Carts • Different Payment Gateways (Paypal, Google Checkout etc)

  10. Process for Ecommerce • Domain Name Buying Process • Web Hosting Process • Development Process • Marketing Process • Order Fulfilling Process • Customer Satisfaction & Feedback Process

  11. Security Issues • Phishing Attacks • DoS – Denial of Service Attack • SSL (Secure Socket Layer) & SSL Certificates • Understanding of Security at Database Level • Real Case Study of Company giving Phone PIN numbers in USA

  12. Case Study of Ecommerce • Lets Assume to Start Laptop related e-commerce business • Lets define strategies: Brain Storming & Research Survey Sampling Development Strategies Security Strategies Process for Ecommerce

  13. Marketing of Ecommerce??? • SEO • Email Marketing • Social Media Marketing • Content Marketing • Mobile Marketing • Google Adwords & Google Adsense • Banner Ads on High Traffic Websites

  14. Power of Social Media for Ecommerce? • Facebook.com • YouTube.com • SlideShare.net • Scribd.com • And many more………

  15. Real Case Study of Jennifer at Web 2.0 Conference • Saving Lives of 2 Persons by creating Web-Sites, Email Campaign, SMS Campaign, Youtube Videos etc.

  16. Ecommerce & Consumer Behavior • Which Type of people will come to your website? • Which color or design they will like it? • What is economic background they will have it? • Which people(male or female) will visit website often?

  17. Details of Email Marketing • Why Email Marketing? • How to write Email & Where to collect data for Email Marketing?

  18. Future of Ecommerce • Future is Bright….More and More Ecommerce will happen • Mobile is the next major thing – Boku.com or Google Wallet, Airtel Money • Viral Campaign through YouTube Video & Facebook

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