Getting “Supporter” right

1. Getting “Supporter” right

2. Members • Members’ Update Emails • Community Forum – share and engage withothermembers on Liberal.ca • National Conventions – elect or be elected as a delegate to represent your riding at Convention • Local Organization – elect or be elected to your riding association executive or your Provincial/Territorial Association executive • Local Candidate – vote to elect the liberal candidate in your riding • Liberal Leader – vote to elect the Leader of the Party Supporters • Liberal Leader – vote to elect the Leader of the Party

3. 54,293 members 27,157 in Ontario

4. 35,000+ supporters 17,723 in Ontario

5. The road to 35,000 • Online campaign using email, petitions, ads, social media • Young Liberals Campus recruitment • Riding-driven phone banks, canvasses and events • Supporter Network and National Virtual Phone Bank

6. Becoming a Supporter: As easy as 1 - 2 - 3 • Supporters are ONE step above ID’d voters • TWO important dates: • 2013 Leadership • 2015 Election – it’s also about winning in 3 years. • THREE streams of decision making • Sign-up • Engagement • Recruitment

7. The funnel effect Easy Access at the Front End Credential Verification

8. Message Ladder • Give every supporter the same initial, orientation experience in a series of predetermined emails. • Welcome Email • Positive reinforcement, build emotional connection • Confirm email • Survey • Tell us why you joined & what issues you care about • Orientation • Roadmap for participation • Test what supporters are willing to give: Advocacy, Membership, Money • Local hand-off • Connect the supporter with local organization, PTAs, commissions, etc • Soft/Moderate $ Ask

9. Segmentation: Move them up the ladder / Faites-les grimper les échelons

10. The opportunity in your riding • The average riding in Ontario has attracted 123 new supporters. What will you do to engage them?