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“Success is liking yourself, liking what you do, and liking how you do it.” Maya Angelou

FACTORS AFFECTING THE SUCCESS OF SMALL BUSINESS IN MANDEVILLE, MANCHESTER, JAMAICA. By Sachin Pilli, Ph.d, Sylbourne Meikle, 4 th year (Finance), Shaneil Wilson, 4 th year (Accounting), Kimoy Wright, 4 th year (Accounting).

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“Success is liking yourself, liking what you do, and liking how you do it.” Maya Angelou

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  1. FACTORS AFFECTING THE SUCCESS OF SMALL BUSINESS IN MANDEVILLE, MANCHESTER, JAMAICA.By Sachin Pilli, Ph.d, Sylbourne Meikle, 4th year (Finance), Shaneil Wilson, 4th year (Accounting), Kimoy Wright, 4th year (Accounting).

  2. “Success is liking yourself, liking what you do, and liking how you do it.” Maya Angelou

  3. STATEMENT OF THE RESEARCH PROBLEM • SMALL BUSINESSSES ARE ESSENTIAL TO THE HEALTH OF THE ECONOMY • PROVIDES EMPLOYMENT FOR DIFFERENT GROUPS • HIGH FAILURE RATE IN MANDEVILLE

  4. BACKGROUND OF THE STUDY • DEFINITION OF SMALL BUSINESSES • MANDEVILLE, A STRATEGIC LOCATION FOR BUSINESSES • SMALL BUSINESSES NOT LIVING UP TO THEIR EXPECTATIONS • LIFE SPAN OF SMALL BUSINESSES HAVE BEEN REDUCED • COMMUNITY DEPENDENCE ON SMALL BUSINESSES

  5. Research Question What are the best predictors of the independent variables (marketing strategy, employee training, funding and agility), on the success of small businesses in Mandeville, Manchester?

  6. LITERATURE REVIEW • DEFINITION OF THE DEPENDENT VARIABLE • WHAT IS THE THEORY • FACTORS AFFECTING THE DEPENDENT VARIABLE • INDICATORS OF THE DEPENDENT VARIABLE • DEFINITION OF THE INDEPENDENT VARIABLES • HISTORICAL BACKGROUND OF THE INDEPENDENT VARIABLES • PRIOR RESEARCH OF THE INDEPENDENT VARIABLE

  7. THEORETICAL FRAMEWORK • THE FOLLOWING FACTORS INFLUENCE SMALL BUSINESS SUCCESS: • MARKETING STRATEGY • EMPLOYEE TRAINING • FUNDING • AGILITY

  8. METHODOLOGY • SAMPLE • INSTRUMENT • DATE-COLLECTING PROCEDURE • ETHICAL CONSIDERATIONSDATE ANALYSIS

  9. LIMITATIONS • NON-RESPONSE • TIME CONSTRAINTS • QUESTIONNAIRES • SAMPLE SIZE

  10. DELIMIMITATIONS • CONTEX OF THE STUDY • CHOICE OF RESPONDENTS • DURATION OF THE STUDY • CHOICE OF LITERATURE

  11. RESULTS • TREATMENT OF THE DATA • FINDINGS PERTAINING TO THE RESEARCH QUESTIONS

  12. Best Predictors

  13. Final Model for Success of Small Business

  14. IMPLCATIONS • EMPLOYEE TRAINING AND FUNDING SHOW LITTLE SIGNIFICANCE • MARKETING STRATEGY AND AGILITY ARE GREATR INDICATORS OF SMALL BUSINESS SUCCESS

  15. RECOMMENDATIONS • FOR ORGANISATIONS • FOR RESEARCHERS

  16. Thank You

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