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House Style

House Style. What do we mean by ‘House Style?’. Consistent use of text type, graphics, logo, colours etc throughout our work Positioning of logo and graphics Helps customers to recognise the brand Creates a corporate image. Example – Tesco. Website. Fixtures. Petrol. Stores. Trolleys.

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House Style

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  1. House Style

  2. What do we mean by ‘House Style?’ • Consistent use of text type, graphics, logo, colours etc throughout our work • Positioning of logo and graphics • Helps customers to recognise the brand • Creates a corporate image

  3. Example – Tesco Website

  4. Fixtures Petrol Stores Trolleys

  5. Products Financial products Standard products Value range Finest range

  6. Business documents Letter Receipt Flyer Club card

  7. Your documents • To get a distinction you need to show that you have a consistent style • If you use a logo, use it on all your documents • Stick to the same type face • Use the same colours or decide on a range and stick to it • Don’t use lots of different text sizes on the same document

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