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Retail Store Security Equipment : How Non-humans a re Made Visible

Retail Store Security Equipment : How Non-humans a re Made Visible. National Research University “Higher School of Economics” Madrid, 2011. Issues for Research. Empirical Data. 53 in-depth interviews ( 2006-2007): 39 interviews with managers of food retailing:

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Retail Store Security Equipment : How Non-humans a re Made Visible

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  1. RetailStoreSecurityEquipment: HowNon-humansareMadeVisible National Research University “Higher School of Economics” Madrid, 2011

  2. Issues for Research

  3. Empirical Data • 53in-depth interviews (2006-2007): 39 interviews with managers of food retailing: 18 interviews with top managers of grocery chains; 11 interviews with managers of small-scale trading; • 500 questionnaires filled by managers of retail chains and their suppliers from 5 cities of Russia: Moscow, S.-Petersburg, Yekaterinburg, Novosibirsk, and Tyumen (2007–2008).

  4. Prehistory of Shoplifting

  5. Prehistory of Shoplifting • Modern trade formats (department stores and supermarkets) provide consumers with a free access to goods and turn shopping from labor duty into entertainment; • Self-service system liquidates visible barriers and direct contacts between buyers and retailers and provokes people into shoplifting; • Anti-theft technologies are turned out to be one of the essential features of supermarkets and distinguish modern and traditional stores.

  6. Competing Anti-theft Technologies

  7. Competing Anti-theft Technologies

  8. Evolution of Electronic Article Surveillance (1968 –present time)

  9. Evolution of Electronic Article Surveillance • Advanced technologies detecting and deterring shoplifting replaced security personnel; • Diverse technologies were designed for different goods and different stores; • Anti-theft technologies developed from effectiveness and standardization toward broadening opportunities and total surveillance over movements of goods.

  10. Retailers and Experienced Shoplifters: a Combat of Technologies and Counter-Technologies

  11. Retailers and Experienced Shoplifters: a Combat of Technologies and Counter-Technologies • Technologies stimulate changes in criminal practices. • Experienced shoplifters effect greater damage to retailers but occasional shoplifters are detected more often. • While modern anti-theft technologies are better at catching occasional shoplifters, traditional surveillance measures are better at combating with experienced shoplifters. • A major aim of anti-theft technologies has been transformed: from detecting to deterring.

  12. Retailers and Customers: Making the Hidden Technologies Visible

  13. Retailers and Customers: Making the Hidden Technologies Visible • Shoplifting prevention implies that retailers should make anti-theft technologies visible. • Making security measures more visible to consumers it discourages potential shoplifting. • Making security measures more visible to consumers it causes a significant proportion of shoppers to feel uncomfortable and bothered.

  14. Retailers and Suppliers: Who should pay for Anti-theft Technologies?

  15. Retailers and Suppliers: Who should pay for Anti-theft Technologies? • tag sourcing; • losses caused by shoplifters should be compensated by suppliers.

  16. Conclusions

  17. Thank you for attention!

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