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Buying Merchandise. The Buyer’s Job. Determine the amount of money available to make purchases for a given period of time Determine merchandise for the target market Determine the best vendor/source Negotiate best terms and discounts Determine best time for delivery . Available Money.
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The Buyer’s Job • Determine the amount of money available to make purchases for a given period of time • Determine merchandise for the target market • Determine the best vendor/source • Negotiate best terms and discounts • Determine best time for delivery
Available Money • Determined by merchandise plan • Open-To-Buy: amount of money that is available to purchase merchandise after other merchandise purchases have been subtracted • Planned Purchases - (merchandise received + merchandise ordered) = Open-to-Buy
What Customers Want • Target Market Information • Sales Records • Customer Preferences • Customer Requests • Want Slip: form used to inform a buyer of a specific request form a customer for merchandise that the store or department does not carry
What Customers Want • Shopping the Competition • Merchandise for sale • Merchandise categories • Quality comparison
Vendor Selection • Vendor: a company from which the buyer purchases merchandise • Relationship • Products offered • Selection • Delivery • Terms
Negotiating Terms and Discounts • Objective: to make a profit for a business • Dating Terms: date when bill has to be paid (2/10, net 30) • 2 = 2% discount • 10 = if bill is paid within 10 days of receipt • Net 30 = full amount due within 30 days of receipt • Shipping Terms: how the merchandise will get from the manufacturer to retailer • Who pays for the shipping? • Costly • Who owns merchandise while in transit • FOB: Free on Board
FOB (Free on Board) • FOB Origin, Freight Collect: store pays shipping & owns merchandise while in transit • FOB Origin, Collect: Vendor pays shipping costs, store owns merchandise while in transit • FOB Destination, freight collect: store pays shipping, vendor owns merchandise • FOB Destination, freight prepaid: vendor pays shipping & owns merchandise while in transit
Timing Merchandise Delivery • Arriving Too Early • Storage • Reallocation of Floor Sales Space and loss of sales • Arriving Too Late • Missed sales • Loss of Goodwill
Types of Buying • Centralized: all buying for the chain is completed from one location • Advantage: Quantity Discounts • Disadvantage: Lack of Specialized to Target Mkt. • Decentralized: buying decisions made at the local store • Advantage: specialized to market’s needs • Disadvantage: loss of discounts
Pricing Merchandise • Factors Affecting Price: • Cost of merchandise • Expense of getting it to the store • Retailer’s overhead • Desired return on investment
Other Factors • Desired market share • Competition pricing • Customer acceptance • Planned markdowns