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Design Research and Ideas Generation CD201 Week 2 - Research s.kretschmar@lecturers.billyblue.edu.au BBCD Melbourne BAPDCOM Version 1 - October, 2012 http:// bbcdcomdes.weebly.com /.
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Design Research and Ideas GenerationCD201 Week 2 - Researchs.kretschmar@lecturers.billyblue.edu.auBBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/
Research – what type of research is suitable to get the information you need???BBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/
http://www.flickr.com/photos/cannedtuna/7940804366/in/photostream/BBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/
“Scientific Research”:BBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/
http://venturebeat.com/2012/08/14/iamscientist-kickstarter-for-academia/BBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/
Start with a hypothesis, and then set out to prove it / disprove it, with empirical and measurable evidence. BBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/
Eg. “This place would attract people because….”“People like this area because they feel safe”“People would come here because it is convenient”BBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/
These things are easy enough to say, but unless you actually research your hypotheses, you may find that you are wrong – and thus would need to take a different approach to the design of your project.Don’t be afraid to abandon preconceptions – move on!How would you approach your project “scientifically”?Can you think of any hypotheses which may be appropriate?BBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/
“Historic Research”….BBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/
http://museumvictoria.com.au/collections/items/270494/pictorial-map-melbourne-centennial-o-j-dale-1934BBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/
Be aware of agendas in historical texts…They are usually one sided narratives which may not give you the full picture.For example, the socio-demographics of an area.BBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/
But historical research can open a rich seam of inspiration… how can it inform your creative process for a present – day area?BBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/
What methods of historical research can you think of?BBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/
“Field Research”….BBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/
http://contagiouscommentary.com/2011/06/managers-promoted-prepared-tops-83/BBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/
Particularly helpful if you have supporting research to help inform what you are looking for.BBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/
“JournalisticResearch”….BBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/
http://sprinkleteachingmagic.blogspot.com.au/2012/05/you-are-cordially-invited-to-my-first.htmlBBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/
Journalists are not searching for complete knowledge or understanding of a topic. The journalist has an article to write and only needs enough knowledge to complete it in a timely fashion.BBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/
“Research and Development” (R&D)….BBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/
BBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/
Like the journalist the R&D professional has an objective and doesn’t need to completely understand the topic. They do, however, have to know a little more so they can apply it to the solution they are trying to produce.BBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/
So which is design research most like?BBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/
Design research takes a little from each.BBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/
Like scientists we do the collection of data in order to find similarities and contrasts.BBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/
Like historians we get out to the original environment to observe and record. BBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/
Like historians we get out to the original environment to observe and record. BBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/
Like journalists we interview living people and study current texts (magazines, newspapers and web.)BBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/
Like journalists we interview living people and study current texts (magazines, newspapers and web.)BBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/
Like R&D we have an objective and have to know how to develop and apply our research to a solution.BBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/
EFFECTIVE RESEARCH TECHNIQUEMelbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/
Collection:Gather all the info indiscriminately- eg. Key word searching via the web, library lists or newspaper archives.What Key words are relevant to your project? BBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/
Don’t forget to interview people!(and verify your findings).BBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/
The next stage:BBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/
DISCOVERY!BBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/
http://www.wordsinspace.net/course_material/mrm/mrmtopics_rsch.htmlBBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/
Create a “mind map” to find links between your gathered information…Either in your sketchbook, or download an app such as cmaphttp://cmap.ihmc.us/BBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/
Don’t worry if you can’t work out “what it means”.BBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/
Analysis…BBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/
Gather your thoughts and check for relevance – decide what is important.BBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/
Interpretation…BBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/
http://rollermarketingresearch.files.wordpress.com/2012/07/elephant-interpretation.jpgBBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/
Time to make sense of it all and start to apply our knowledge to a solution.http://rollermarketingresearch.files.wordpress.com/2012/07/elephant-interpretation.jpgBBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/