10 Effective Lead Generation Ideas For Real Estate

1. 10 Effective Lead Generation Ideas For Real Estate It's 2019, marketing has become more complex. It is perhaps natural for real estate agents to find it tougher to maximize lead generation. And to get real estate leads that convert, it’s like an agent’s dream. What lead generation strategies might have worked some months ago, might not work today. So, how can we ensure that your hard-earned revenues get the best return on investment? To help, here is our compiled list of ideas to generate buyer and seller leads in 2019. Zillow – the lead generator Did you know that 90% of homebuyers use the internet to hunt for houses? That’s an interesting fact revealed by the National Association of Realtors. And interestingly, Zillow is the largest real estate website which has an average of 195 million visitors per month. For those of you who are using Zillow already, you may want to try their Zillow Premier Agent to get even more leads. Its advertising platform helps you advertise on local Zillow and Trulia listings. Divorce Leads Sometimes you may have to look beyond research and strategy to generate leads. How about thinking outside the box? Leads that are truly motivated: who have a court order to sell their home, or who really, want to move - Divorce leads. It might require reserves of patience and empathy though, but isn’t it a perfect lead generation strategy? Thought leadership

2. Why only sell homes, when you could also help buyers find the right investment? You must guide clients in such a way that together you can gain wealth through real estate. With this, you have clients for life who trust you. As a seasoned expert in the real estate industry, why not share that knowledge with the world? The best way to do is to write real estate blogs. This is a great lead generation idea and helps build social proof. If your content gets published, both the blog’s social pages and your social pages can be shared to get double exposure. Building Quality Backlinks Focus on building links back to your site from sites that are relevant to you when doing SEO. For instance: If you’re selling houses, then linking blogs from realtor.com to your site might drive your site up in the Google search rankings. Avoid performing shady backlink building practices that are offered in cheap packages. Quality backlinks will produce leads, but it requires patience. Over time, your organic lead flow will increase that will boost your ROI. Remarketing or retargeting According to HubSpot, 44% of agents give up after one follow up while 80% of sales are made after five follow-ups. So remarketing works. Follow your website visitors through ads after they leave your site. Another way is by incorporating retargeting into your lead generation strategy. Add a piece of code called a pixel in your website, this code will follow the visitor even after he leaves the website. This will also help you keep your property listings top of mind. Virtual tour This will probably turn your 360 camera into a revenue machine. What better way to attract potential buyers and investors from the comfort of their home? Create a professional 360-degree virtual tour and showcase homes on websites, social media and google maps. It is an excellent time-saver for buyers, as they can narrow their search before traveling to inspect the property. LinkedIn & Facebook for B2B leads Almost 50% of marketers from B2B industries have found potential clients on Facebook. While LinkedIn is the source of 80% of all social media leads. It is thus shocking to reveal that only 26% of companies are using social media for lead generation. The number of LinkedIn members are 590 million and Facebook has over 1 billion daily active users. With LinkedIn members of 590 million and 1 billion daily active Facebook users to connect with - social media should be the most valued lead generation resource for your real estate business, isn’t it? Account-based marketing This is done using special software to only target leads that would make for the ideal client for your business. For more than 85% of marketers have said that it provides the perfect client match and also

3. yielded better results than conventional marketing techniques. However, re-evaluate your target audience before opting for ABM. Expired Listings Not a very popular lead generation strategy, but does work if done in the right manner. Contact For Sale By Owner (FSBO) listings or expired and withdrawn listings, sometimes it may turn into a valuable lead source. Live Chat Software Website Chat software for real estate is a very powerful tool to generate leads. Managed live chat will aid interaction and assistance to your website visitors in real-time. You don’t have the risk of audience losing interest and exiting your page without interactions. You can pro-actively communicate with your potential clients and answer their queries. There are many Live Chat Software companies that are helping real estate businesses in the UK to achieve their marketing goals for 2019. Find the right combination of lead generation tools to help drive traffic to your website, and as a result, increase leads and sales. Name CommVersion Website https://commversion.com