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Tackling Reputation Management

Tackling Reputation Management. 73% of consumers said they would be likely to use dealership reviews and rankings for future vehicle purchases. 2007 Dealer eBusiness Performance Study, Cobalt (Y! and R.L. Polk )

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Tackling Reputation Management

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  1. Tackling Reputation Management • 73% of consumers said they would be likely to use dealership reviews and rankings for future vehicle purchases. 2007 Dealer eBusiness Performance Study, Cobalt (Y! and R.L. Polk) • 21% of consumers have switched dealerships because of reviews 2007 Dealer eBusiness Performance Study, Cobalt (Y! and R.L. Polk) • 1 star increase on YELP can produce a 5-9% increase to revenue • 10/5/2011, Harvard Business School

  2. Ford’s 2010 Reputation Management Checklist Create a Facebook page for the dealership Create a Twitter account Create a YouTube account and upload a 30-60 second “why buy here” video tagged with your dealer name “Claim” your business on Google Maps, set hours Set up Google Alerts to track brand mentions

  3. 2011 Reputation Management Checklist Encourage Facebook “Likes”, Google “+1’s” Reply to Twitter and Facebook feedback Respond to Google reviews Create and claim Google+ business page Claim your FourSquare

  4. Why does Google Matter? 1) Search 2) Mobile 3) Social (Google+)

  5. Google Maps Reputation Management Post Monitor Respond

  6. Google+ • 62 million strong (12/13/2011, 625,000 / day) • Google still top two search engines • 700,000 Android activations / day • December 2011, Andy Rubin Google VP • Sign up for Google+, have employees “+1” your links • Website • Review Sites • Ads • Videos • Add the +1 button to your website • Send bulk to customers with @gmail.com to +1 and post review

  7. Why Does Facebook Matter? • +800 Million People • Twice as much time spent then Google

  8. How to Respond to Inquiries

  9. Can add a location without postcard / phone verification • Incentives based off activity • 4,584 customers have “checked in” to Twin Cities Ford contacts

  10. 2012 Reputation Management Checklist Branded Facebook, Twitter, YouTube page with content Social integration to your website (+1, like, share) for search and relevancy Strong review strategy

  11. Nick Cybela (Digital Nick) Digital Marketing Manager (952) 484-7759 ncybela@flmdmc.com

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