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A study of the career patterns of graduates from UK degree courses in art, design, craft and media

A study of the career patterns of graduates from UK degree courses in art, design, craft and media. Partners’ Post Survey Consultation Seminar Thursday 26 February 2009. Partners’ consultation seminar. Progress report Present preliminary findings Key issues for further research

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A study of the career patterns of graduates from UK degree courses in art, design, craft and media

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  1. A study of the career patterns of graduates from UK degree courses in art, design, craft and media Partners’ Post Survey Consultation Seminar Thursday 26 February 2009

  2. Partners’ consultation seminar Progress report Present preliminary findings Key issues for further research Dissemination plans

  3. Funded and supported by CHEAD The Higher Education Partnership of Institutions University of the Arts London Endorsed by Arts, Crafts and Design Councils Higher Education Academy Art Design Media Subject Centre 3 3

  4. Who’s involved in managing? Steering Group of HEI representatives, CHEAD and others Management Group Consultation with HEI representatives Linda Ball, Project Director, University of the Arts London Emma Pollard, Project Manager, Institute for Employment Studies 4 4

  5. Aims Investigate graduate career patterns by exploring activities and forms of employment up to 6 years after graduation Evidence the enduring contribution of art, design and media graduates to creative capital, creative industries, other sectors of the economy, culture, education and society 5 5

  6. Case for the study Sector and institutional drivers • Fuller understanding of destinations and career patterns to inform curriculum, employability strategies, research and for lobbying purposes • Evidence value of a creative and cultural education for different spheres of employment • Inadequate information from DLHE on career patterns • Lack of information on international dimension 6 6

  7. Related agendas • Synergy between higher education and creative industries growth • Knowledge about how the creative sector works • Career choices, opportunities and how they are accessed • Higher level skills, gaps in provision and CPD needs • Demographics, graduate mobility and regional agendas 7 7

  8. Key findings of ‘Destinations and Reflections’ 1998 study Demonstrated • Contribution of higher education to creative industries growth • A creative education provides an approach to formulating and solving problems within a critical framework that develops high-level intellectual skills • Graduates’ generic capability for wider roles • Long gestation period • Tendency to converge back to art and design related work • Multi-tracking approach involving ingenuity and tenacity 8 8

  9. Key findings of ‘Destinations and Reflections’ 1998 study Graduates: • Value creative input over financial gain in terms of job satisfaction • Are flexible and adaptable and have skills employers want • Apply creativity in a rich diversity of work • Experience multiple income streams - ‘portfolio’ careers • Work collaboratively • Undertake further study and CPD to enhance career prospects • Are motivated by ethical considerations • Have a pre-disposition for work in education, community and the not-for-profit sectors. 9 9

  10. Key findings of ‘Destinations and Reflections’ 1998 study Graduates: • Consider self-reliance, confidence, analysis, critique, synthesis, initiative, creativity, independent judgement, flexibility, adaptability important and developed these attributes on their courses • Are limited by less well-developed skills in written communication, numeracy, teamworking and self-promotion • Found courses lacked business/professional studies and career guidance

  11. Key findings of ‘Destinations and Reflections’ 1998 study • Low levels of unemployment: < 5% • 42% had some form of self-employment since graduating • 1 in 5 were self employed or freelance at time of survey • 94% of self-employment is related to art and design • More than 2 out of 3 were working in SMEs with 26% in organisations with 10 or fewer employees. 11 11

  12. Critical information Comparative data Demographics by region – retention, mobility Diversity and WP strategies International students’ experiences Further study and cpd 12 12

  13. Critical information Range of work and other activities, ie. continuing with practice, income streams Graduate aspirations, work values and motivations for creative practice Satisfaction – courses and careers Complexities of working lives and transition from h.e. Currency of course offer and impact of curriculum innovation 13 13

  14. Parameters Partnership of 26 institutions specialist institutions departments/schools across England, Scotland, Wales Sample of 26,806 graduates first degree and foundation degree practice-based courses art, design, craft & media 2002, 2003 and 2004 cohorts UK, EU & international students

  15. Eligible courses Practice-based full-time first and foundation degrees in art, design, crafts, media practice and related subjects: • Fine art practice • Applied arts and crafts • 3-D design, including interior, product, theatre, industrial • Graphic design, illustration, multi-media, visual communication • Fashion and textiles, promotion and illustration • Inter-active and electronic design – games, animation, web design • Media production – photography, film, TV and radio • Other inter-disciplinary art and design 15 15

  16. Methodology • Postal / on-line survey: quantitative census – all activities and work; what they valued from HE; skills profiles and future aspirations • More detailed e-mail survey of 3000+ respondents: complexities of career progression; professional and practice development; segmented for targeting specific groups • Selected structured telephone interviews with 30-50 respondents: insights into careers and transition, values, lifestyles, cpd and continuation of practice. 16 16

  17. Achievements to date

  18. Preparation Set up Steering Group, management structure, appointed Project Director, formation of Partnership, tendering process, commissioned IES. Recruited institutions and worked to understand • Key research issues/agendas • Survey administration issues • Quality of graduate contact details • Population and eligibility issues: ‘practice based’ courses and sample numbers Consultation with CHEAD and stakeholders 18 18

  19. Preparation Established project website • Background to study – position papers, research bulletins • Graduate page – how to take part • Partners’ page – newsletters and consultation • Graduate profiles • Progress, findings, results

  20. HEI Partner Briefing Workshops Key issues relating to graduate employment: Evidence of • career progression relating to enterprise • high level skills development • motivations for creative practice • ‘real’ career stories and case studies to feed back into courses • complexities of career paths, changing disciplines • regional graduate retention 20 20

  21. HEI Partner Briefing Workshops Key issues relating to graduate employment: Communicating the value of a creative education to students, parents, graduates, employers and other stakeholders Currency of new course offers and course innovations Evidence growth of new sectors – i.e. electronic media Where graduates seek advice and CPD

  22. HEI Partner Briefing Workshops Key issues relating to the survey: Support from senior management in institutions Encouraging a good response rate Quality of graduate contact addresses Incentives Promoting the survey to staff within institutions Promoting the survey to alumni, industry and to stake-holders Methodology Add-ons and enhancements to the methodology 22 22

  23. Designed survey instrument and process • IES Project Team and Management Group • Destinations and Reflections questionnaire • Key research questions • Stakeholder/industry issues • Other research studies • HEI input via Briefing Workshops • Informal cognitive piloting (staff / graduates) • Incentives • Pilot survey involving 200 graduates, Huddersfield and Chelsea 23 23

  24. Postal/on-line survey • Shorter questionnaire (8 pages) • Questions: most closed/tick box, 3 open text • Sections: • About first degree and skills for work • Activities since graduating • Current employment/work/practice-related activities • Further study • Careers and looking to the future • About you • Future contact, choice of charity donation and prize draw 24 24

  25. Launched 8 September 2008 through Partner HEIs Closed 8 December 2008 Multiple channels to reach graduates postal survey (+ personal letter from institution) then postcard reminders then email reminders plus… (alumni assoc, careers, websites, texts, tutors, social networking) Challenges differences in mailing dates (late starters) quality of addresses access to wider support Postal/on-line survey

  26. Response data approx 3,500 responses 14% useable response 19.9% aggregate response

  27. Highest response rates Leeds College of Art & Design 22.6% Norwich University College of the Arts 21.2% Arts Institute Bournemouth 20.1%

  28. Response rates 15.8 Bath Spa University 9.9 University of Bolton 20.1 The Arts Institute at Bournemouth 15.6 University for the Creative Arts (UCA) 9.2 Coventry University 17.0 Duncan of Jordanstone College, Dundee 17.1 Edinburgh College of Art 16.8 Glasgow School of Art 19.9 University of Gloucestershire 11.2 University of Hertfordshire 13.6 University of Huddersfield 22.6 Leeds College of Art and Design 14.6 Liverpool John Moores University 12.6 University of the Arts London 13.7 Loughborough University Sch of A & D 14.5 Manchester Metropolitan University 10.7 Middlesex University 15.1 University of Northampton 12.6 Nottingham Trent University 12.1 Glyndwr University 21.2 Norwich University College of the Arts 11.1 Plymouth College of Art and Design 13.7 University of Portsmouth 13.1 Swansea Metropolitan University 13.2 University of the West of England 13.8 York St John University

  29. Charity donations and prize winners DONATIONS TOTAL: £1777 £208.50 Art for Refugees in Transition (ART) £1050.00 Marie Curie Cancer Care £518.50 UNICEF PRIZE DRAW: £3000 1 winner – first prize £1000 20 winners - £100 each

  30. Early 2009 Analysis and reporting • designed coding frame and draft analysis plan • developed framework for core/headline tables Partnership consultation seminar: 26 February 2009 • announce prize winners and charity donations • present preliminary findings • consult on key issues for follow-up survey/interviews • discuss plans for dissemination

  31. Next steps 2009 Early March 2009:First news release and headline findings on website Summer 2009:Email survey / depth interviews Autumn 2009:(with embargo) HEI partners receive overall and disaggregated data Late 2009:Part 1 Reporting census questionnaire

  32. Next steps 2010 January 2010:News release and launch March/April 2010: Part 2 Reporting qualitative research

  33. Outputs and dissemination Individual HEIs receive own datasets and core tables Publish suite of publications, contextual papers and analysis Launch event hosted by Design Council Commissioning and publication of associated papers Web-based publications Dissemination through CHEAD events, HEI partners, ADM-HEA, endorsing bodies, other conferences 33 33

  34. Suite of publications December 2009 • Summary ‘brochure’ style - visual, headline findings, quotes, profiles, photos/artefacts - colour • Executive Summary max 8 pages – key quotes, facts and figures presented graphically/visually • Research Report Part 1 – full findings of census survey, key tables, commentary/interpretation of results, context papers, DELHE comparisons, references. March/April 2010 • Research Report Part 2 – findings from depth interviews and email survey, commentary/interpretation, etc.

  35. Distribution HEI Partners • Free multiple printed copies, according to size of institution – possibility of further print orders • Free pdf downloads of all publications from website • Free downloads of all tables Stakeholders and others • Free Brochure and Executive Summary downloads • Research Report Part 1- £20 download or £25 incl P&P • Research Report Part 2 - £10 download or £15 incl P&P (price reduction for both)

  36. Next Priorities for further research Provide rationale for future funded projects, resources and bids Further analysis of dataset and bolt-on studies Apply methodology in other disciplines and in X years’ time for follow-on studies

  37. Contacts: Linda Ball, Project Director, University of the Arts London: l.ball@arts.ac.uk Emma Pollard, Project Manager, Institute for Employment Studies: Emma.Pollard@employment-studies.co.uk Website: http://www.employment-studies.co.uk/projects/creative/creative.php 37 37

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