Videocon’s Connect Broadband enters into a strategic tie-up with MobiKwik to promote Cashless Digital Transactions

1. Videocon’s Connect Broadband enters into a strategic tie-up with MobiKwik to promote Cashless Digital Transactions ~Offers Cash-back of upto Rs. 150 to its customers who make their Connect broadband bill payment using the MobiKwik Wallet~ ~Currently approximately 29% of the Connect broadband’s payments come thru digital modes, and with this tie up, Connect expects this % to grow more than 3 times to reach 50% odd~ Connect Broadband, the telecom arm of the Videocon Group and market leader in broadband in Punjabhas collaborated with Indian mobile wallet major ‘MobiKwik’ to offer and promote cashless digital transactions. As a part of this strategic tie up, any Connect broadband Customer who makes his Connect broadband bill payment using the MobiKwik wallet service can avail a cash-back of upto Rs. 150 or 15% of the bill amount, whichever is lower?

2. The company feels that this endeavor will promote use of digital payments among its users and support the era of Digital India movement. Currently approximately 9% of the company’s bill payments are made using the wallet mode, and with this promotion, Connect broadband is expecting the percentage to grow to 30% within next couple of months. Speaking on the association, Arvind Bali, CEO of Connect Broadband said, “At Connect we continuously look for ways and means to enhance customer experience, meet & exceed customer expectations and delight them. This strategic tie up with Mobikwik is yet another endeavor in that direction. Digital transactions or call it ‘cashless transactions’ is one of the most recommended mode of payment now, and what more could one expect than getting rewarded for using this fast growing mode of payment mode. Currently only about 29% of our customers are using digital mode to make their bill payments, and I am sure that with this unique tie up, this percentage will climb up to 50% within next couple of months. User convenience is the core of our service and supporting the country’s vision into a cashless economy, we have partnered with MobiKwik to enable our users in paying their bills digitally, seamlessly and securely from their phones. I am certain that our users will find this offering extremely convenient.” Vineet K Singh, Chief Business Officer of MobiKwik added “We are proud to partner with Connect Broadband in their endeavor to go cashless and join the digital revolution currently taking place in our country. Cashless is the new way to pay in 2017 that makes payments swift and users can now pay their broadband bill within seconds, effortlessly from their headphone.” About Connect Broadband provides a full gamut of telecommunication services, which includes voice telephony, Wireline and fixed wireless, Internet services, broadband data services and a range of value added service viz., Centrex, leased lines, voice mail and video conferencing in Punjab and allied territories. The company also provides Wireless Broadband service across Punjab. About MobiKwik is an Indian mobile wallet major that has a network of 45 million users and 14 lakh businesses. The company also has a lighter version of its app, MobiKwik lite that is available in 8 Indian languages including Hindi, English and Punjabi. Easier to understand, the app is under 1 mb and operates seamlessly on an EDGE connection in any smartphone.”