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In addition to recommending the Internet Marketing Services, Connectadlinks is best in class, full service digital network, having a mix of professional and skilled creative, marketing and web tech resources to help you at every step.
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Professor E. Jerome McCarthy, at the Michigan State University in the early 1960s, suggested that the Marketing contained 4elements: The FourP`s Product Price Placement Promotion
THE MARKETINGENVIORNMENT • MICROENVIORNMENT • A firm's micro-environmentspans: • Customers/consumers • Employees • Suppliers • MACRO ENVIORNMENT • A common method of assessing a firm's macro-environment isvia • P- POLITICAL • E-ECONOMIC • S-SOCIAL • T-TECHNOLOGICAL • L-LEGAL • E-ECOLOGICAL
INERNETMARKETING We define Internet marketing as a collaboration ofall Internet related marketing activities, it actually includes everything right from search engine marketing and optimization, to affiliate marketing and banner advertising, email newsletter marketing etc. This confirms that online marketing is much more than just promoting awebsite.
COMPONENTSOF INTERNET MARKETING • DisplayAdvertising • E-mailMarketing • AffiliateMarketing
DISPLAYADVERTISING Display advertising is graphical advertising on the World Wide Web that typically contains text, logos, photographs or other images and appears next to content on web pages in many forms, including web banners, messenger applications, email,etc.
EMAILMARKETING • E-mail marketing is a form of direct • marketing which uses electronic mail as a means of communicating commercialmessages to anaudience. • Sending e-mails with the purpose of enhancing the relationship of a merchant withcurrent.
ADVANTAGES ANDLIMITATIONS • ADVANTAGES • Comparedtoothermediainvestmentssuchasdirectmailor • printed newsletter, e-mail is lessexpensive. • Thedeliverytimeforane-mailmessageisshortascomparedtoa • mailedadvertisement. • LIMITATIONS • Many companies use e-mail marketing to send unsolicited bulk e-mail, also known asspam. • It is frequently difficult for observers to distinguish between legitimate and spam e-mailmessages.
E-mail MarketingSoftware E-mail Marketing Software refers to a computer application which provides the ability to send bulk e-mail to targetaudiences. FEATURES/ADVANTAGE E-mail Marketing software provides trackingfunctions such as how many people have opened an email, how many emails bounced-back, how many people visited the hyperlinks provided in the marketing message, and how many people actually purchased something as a result of theemail.
AFFILIATEMARKETING • Affiliate marketing is a business relationship with a merchant or other service provider who allows you to link to thatbusiness. • When a visitor clicks on the link at your site andsubsequently makes a purchase from the merchant, you receive a commission based on the amount of thesale. • Parts of AffiliateMarketing:- • CPI (Cost PerImpression) • ContextualAdvertising • RevenueSharing
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