Tricks That Could Come Handy When Your Marketing Strategy is Dipping!

1. Tricks That Could Come Handy When Your Marketing Strategy is Dipping! Marketing strategy – something that every business experiments with and grapples with, to find an invincible program that can fetch the desired results. However, it is nothing short of an ordeal to find that one strategy that does the trick. Whether you are a novice or a pro, nothing can guarantee the success of the strategy that you recruit. Brands with years of experience fail at times as their tactics fall flat. They do not see the results they aspired and the ROI descends as well. In case, you are also one of those brands who have checked statistics and you are affirmed that your strategy is failing, even then abandoning the strategy wouldn’t be the wisest thing to do. There is still hope and the possibility to harness the delinquent horse. Steps you could take while you are worried that your campaign is going down the drain: Best would be to HOLD ON: Patience is the key. Not all strategies bring the right results. And when it is about building the image for your brand, the process undeniably is a painstaking and time consuming. Thus, you need to experiment with multiple strategies to test what works best for your business. SEO for example is one strategy that takes time to establish its rule before showing any results. On the other hand, PPC is instantaneous and the results start pouring in immediately. Depending on the nature of the strategy you employ, you need to devote time to your plan game.

2. Imitation has never been in vogue: Marketing is stream that is infamous for callous competition where there is no room for imitation. The audience segment for any similar product such as shoes, bags or watches is the same but what distinguishes you from the lot is your content and approach. Becoming noise in the crowd will not make you stand out, if your strategy can conceptualize something unique that adds value, only then you’d be heard loud and clear. Such was the case with Oreo’s Real Time marketing moment. They offered something that added value; their marketing was unique and entertaining at the same time. Looking for one such moment, trick or tactic can be the pass to lead your business forward. Offer value as opposed to shoddy: Interaction and conversion is the end goal of all marketing efforts. When consumers visit your page or store, they expect to receive something in return. You can offer discount coupons, a free E-book download or reward point to keep them coming back. In case, you are not getting the desired number of interactions, certainly there is a flaw in your marketing plan. Or maybe you are not giving enough in return for the consumer to develop any allegiance with you. Increasing the number of rewards might help in that case. Target the right audience:

3. The bigger the better is not the case with marketing. Quality is what you need, as the 8- -20 rule applies to everything. You cannot go vague with the audience you choose. You must know who would be the ideal audience for your product whether you should target males or females? Which age group they must belong to? What background they should be coming from so that you entice them with whatever it is that you are offering? Do you have the right demographics and is your research replete with all the data about your target audience? Once you have all the necessary dope in hand, carry out your campaign with élan. Once the data is ready, get set to amplify your campaign to your audience. Go for the AB Testing: It is crucial for you to know how your campaign is performing but the performance directly depends on efforts. You can play around with the text of your message when you decide to go for WhatsApp marketing or SMS marketing. Prepare two copies of the message you want to send across and send them on multiple channels. And now comes the time for A & B testing, which will let you know which message is outshining the other and then continue with that message to acquire the right ROI. When nothing seems to work neither SEO nor PPC, and not even Geo Fencing, when everything fails to turn the tide then maybe it is time to think of testing something new. If none of the strategies that you tried worked, doesn’t mean that these strategies are redundant. It just means that they were not the right tricks for the services that you sell. Trying something completely simple like social media or something complex like predictive analytics may help you gain the results you are after. You have got to continue your efforts.