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Apple mad

Apple mad. To be or not to be. Problem. Take a healthy food in short time. Solution. Machine with healthy food. Sale points. Healthy Fast. Research. Would you buy a food in machine. How many times you have a fast meal per day?. Which meal do you want to see in machine?. Conclusions.

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Apple mad

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Presentation Transcript

  1. Apple mad To be or not to be

  2. Problem • Take a healthy food in short time

  3. Solution Machine with healthy food

  4. Sale points • Healthy • Fast

  5. Research • Would you buy a food in machine

  6. How many times you have a fast meal per day?

  7. Which meal do you want to see in machine?

  8. Conclusions • 82 % are ready to buy healthy food from automate • More than 50 % snaking 2-3 times per day

  9. To discover? • What are the concrete products in categories • “To sell salads” and for how much? • What else can be sold? • F2F questionnaires

  10. Pivot Moment

  11. Additional opportunities • What other products can be sold? • Delivery services • Additional value (medical consulting) • Customer portrait

  12. Learning points • It is necessary to make a research because you never know what consumers want to buy • We should be ready and flexible for changing business model after research • We can make 148 people survey in one evening without money • It is important to chose right tools for research. In some cases we need personal chat, in some cases – online survey • It is important to put a goal for every question

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