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Marketing

Marketing . ESL 105 PROJECT PRESENTER: Fei-Hsuan Chen, Wan Ting Lu INSTRUCTOR: Lyra Riabov. DISCUSSION. Definition of Marketing The four P’s Definition of Target Market Case Study: MINI COOPER S Summary Reference. Do You Know What Is Marketing?.

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Marketing

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  1. Marketing ESL 105 PROJECT PRESENTER: Fei-Hsuan Chen, Wan Ting Lu INSTRUCTOR: Lyra Riabov

  2. DISCUSSION • Definition of Marketing • The four P’s • Definition of Target Market • Case Study: MINI COOPER S • Summary • Reference

  3. Do You Know What Is Marketing? Marketingmeans the movement of goods and services from manufacturer to customer in order to satisfy the customer and to achieve the company’s objectives.

  4. What is The Four P’s? Marketing can be divided into four main elements that are popularly known as the four P’s: • PRODUCT • PRICE • PLACEMENT • PROMOTION

  5. Relationship of Four P’s

  6. Product • Product:the good or service that a company wants to sell .

  7. Price • Price: a company charges for its product-below, with and above.

  8. Placement • Placement: involves getting the product to the customer.

  9. Promotion • Promotion: communication between buyer and seller

  10. MINI’S Relationship with BMW Along with its automotive concerns, the BMW Group's activities comprise the development, production and marketing of motorcycles, as well as comprehensive financial services for private and business customers: Automobiles: WithBMW, MINI and Rolls-Royce Motor Cars, the BMW Group is the world's only car maker to pursue a purely premium strategy for all market sectors covered by its brands, from exclusive smaller cars to top-of-the-range luxury limousines.

  11. Target Market The group of customers and consumers who will probably buy the product is known as the target market.

  12. Target Market of MINI • YOUNG • UNCONVENTIONAL • READY FOR CHANGE

  13. MINI COOPER S V.S.BEETLE-Product

  14. MINI COOPER S V.S.BEETLE-Price • MINI COOPERS price is above the market.

  15. MINI COOPER S V.S. BEETLE-Placement

  16. MINI COOPER S V.S. BEETLE-Promotion

  17. MINI’S Slogan-LET’S MOTOR SLOGAN! SLOGAN! SLOGAN! SLOGAN! SLOGAN! SLOGAN! SLOGAN! SLOGAN! SLOGAN!

  18. What we have learnt in Marketing? • Four P’s • Marketing definition • Target market • Experience

  19. Hey, guys! Do you have any questions?

  20. References • http://autos.yahoo.com/new_cars.html • http://www.miniusa.com/crm/load_mini.jsp • http://www.bmwgroup.com/

  21. Oops! I got to go, see you

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