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Building a global business digital marketing Pradeep Chopra Co-founder, OMLogic Consulting

Building a global business digital marketing Pradeep Chopra Co-founder, OMLogic Consulting. Whizlabs Software “Global Reach from an Indian Beach”. Whizlabs in 2000. 3 People with no clue about Selling Rs 45,000/- (personal savings) Good Product for IT Professionals No Customer.

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Building a global business digital marketing Pradeep Chopra Co-founder, OMLogic Consulting

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  1. Building a global business digital marketing Pradeep Chopra Co-founder, OMLogic Consulting

  2. Whizlabs Software“Global Reach from an Indian Beach”

  3. Whizlabs in 2000 • 3 People with no clue about Selling • Rs 45,000/- (personal savings) • Good Product for IT Professionals • No Customer

  4. Whizlabs in 2005 “We don’t go anywhere, we reach everywhere!” • One of the Global Leaders • 1M Unique Visitors in a niche community • Over 400,000 Users • Customers in over 130 Countries • Over 70 Enterprise Customers • 95% Revenue from Outside India • Yet, No Sales Team | No Visit Outside Delhi

  5. The Turning Point… • Jan 10, 2001: Launched Java certification product • Jan 28: Sold online to someone in US for 25$ • August: Launched 2nd Product • And Whizlabs started…

  6. 1 -10 -30 Time to Sell Pre-order 19

  7. Revenue Distribution

  8. Key Corporate Customers

  9. Why global and what’s the opportunity? • Internet has created a level playing field, independent of: • Time • Distance • Capital

  10. Why global and what’s the opportunity? ..contd • 1st Billion Internet Users

  11. Our Learnings… What Worked?

  12. What Always Works?

  13. Let’s look at an example

  14. New website Old website Top Line Grew by 25% How?

  15. We Inquired “Who is visiting our website?”

  16. What We Discovered? • Professionals thinking “Why certification?” • Professionals thinking “Which certification?” • Professionals thinking “How to prepare?” • Professionals clear about everything. Now looking for specific product. Not talking to them Not talking to them Not talking to them Talking to them – but not clear

  17. Impact • Loosing customers during trust building stage • No relationship with customers • Talking to a small % of potential customers

  18. What We Decided? “Talk to customers at every stage in the sales cycle” • Articles on “Why to certify?”, “Which certification is for you?” • Preparation guides for all certifications • Revamped site navigation and user experience Result: 25% increase in Revenue

  19. What Worked? Pricing: Going Global, Staying Local • Pricing Vs Quality • Differential Pricing

  20. What Worked? B2B Works

  21. What Worked? … contd • Beyond Sales & Marketing • Hiring • Market Research • Branding

  22. What Worked? … contd • Organic Rankings: Localization

  23. What didn’t? … contd • $/customer

  24. What didn’t? … contd • Scale

  25. What didn’t? … contd • Customer Engagement

  26. What didn’t? • Communication (language)

  27. What didn’t? … contd • Online +

  28. Marketing is Marketing Business Strategy Marketing Promotion (Product, Service or a Brand) SEO SEM

  29. The Current Reality Marketing Promotion (Product, Service or a Brand) Business Strategy Online Marketing Marketing Marketing SEO SEM

  30. Thank you! Q & A pradeep.chopra@omlogic.com Presentation available at http://www.omlogic.com/presentations.html

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