Kinesis Webinar January 8 & 9, 2014

1. Kinesis Webinar January 8 & 9, 2014 Mobile Testing - Best Practices

2. Overview Mobile: what’s the big deal? How does mobile work (in Kinesis)? Mobile Survey Design Mobile Testing Resources Testing Recommendations What’s coming?

3. Mobile: What’s the big deal? Over 50% of Kinesis’ US traffic is now mobile 23% of global traffic is mobile • 75% Android & iOS • 10% S40 (Nokia is adding support for webkit browser, XHTML no longer necessary) • 4% Symbian • 11% split between Blackberry, Windows Phone, etc. 20% of US traffic is mobile • 92% Android & iOS • 8% split between Blackberry, Windows Phone, etc.

4. How does Mobile work (in Kinesis)?

5. Setup URLS • Device detection: https://salesdemo.opinioninsight.com/?ID=1 • Desktop ONLY: https://salesdemo.opinioninsight.com/html.pro?ID=1 Device support • Hides unsupported features in survey editor • Allows exclusion of older phones or specific device categories

6. Device Detection Mobile respondents will see the survey automatically rendered in one of four modes: • HTML5 / webkit • All Android devices • All Apple iOS devices • All webOS devices • Blackberry OS 7.0+ • XHTML MP • Blackberry OS 6.0 and below • Symbian • Windows Mobile • XHTML • All other smartphones • WML • Monochrome displays • Older color screens • Supports: • Touch-friendly interface • Advanced HTML & CSS • Images and video • Multiple questions per page • Question types: radio, pulldown, checkbox, text field, date, number field, computational, extra text, slider, ranking, and grid. • Supports: • Basic HTML and CSS • Images and video • Multiple questions per page • Question types: radio, pulldown, checkbox, text field, number field, computational, and extra text. • Supports: • Basic HTML • Images • Multiple questions per page • Question types: radio, pulldown, checkbox, text field, number field, computational, and extra text. • Supports: • Single question per page • Question types: radio, pulldown, checkbox, text field, number field, computational, and extra text.

7. Mobile Survey Design Survey themes • Header and Footer for mobile • Templates for desktop • CSS for each Survey structure • Conditionally mask content • Alternative question presentation (with data pooling) Info pages • Desktop vs. mobile

8. How do I test surveys on mobile?

9. Free Resources Your iOS or Android device • Popular browsers: stock, Firefox mobile, Opera, Chrome, and Dolphin Chrome on your desktop PC (for smartphone emulation) • Utilize user-agent spoofing feature in developer tools Firefox on your desktop PC (for feature phone emulation) • User-agent spoofing extension supports XHTML testing. Mobilizer • Downloadable application to emulate a variety of smartphones

10. Paid Resources Perfecto Mobile • SaaS solution for highly advanced cross-platform testing across hundreds of devices Multi-Browser Viewer • 14 different mobile browser simulators

11. Testing Recommendations Use QR codes or “Chrome to Phone” extension + app for quick entry Clear mobile browser cache when making theme edits Use Drill Down for modifying test data or removing test sessions Test using both WiFi and 3G to ensure page load times are optimal (avoid large images) and to ensure mobile LOI is reasonable Test using the phone in both portrait and landscape mode to ensure survey theme looks good for both Verify hidden data-pooling variables are populating correctly

12. What’s coming? WML and XHTML Deprecation Mobile theme enhancements for default themes Various GUI optimizations to more clearly indicate mobile vs. desktop support in Kinesis Survey admin interface Your suggestions!

13. Conclusion Experience the research software platform that’s future-proof. For more information, or to schedule a customized demo, please contact Kinesis. Email: sales@kinesissurvey.com Web: www.kinesissurvey.com