Understanding the 4 Main Components of Public Relations Strategy

1. Understanding the 4 Main Components of Public Relations Strategy When looking into or thinking about public relations, terms like ‘media relations’ or ‘crisis management’ will often come up. These are vital components of a Public Relations Strategies. Generally, there are four main components to the strategy a Public Relations Firm in Miami and elsewhere will employ. However, before you think about the actual strategies in each area, it is important to understand what the component is all about. · · Media Relations When a company or brand works with news and cable outlets, that is called media relations. It is a vital part of any public relations strategy. It is important to have a working and positive relationship with the media if you hope to get information about your company out in a big way, whether that be on a small or large scale. Say, for example, you were focused on Public Relations Miami, you would want to feed press releases and statements to local stations to get the news announced in that city.

2. · · Community & Corporate Citizenship While these two components could be viewed separately, they are intimately connected when dealing with public relations, especially locally. For example, public relations in Miami would strive to make sure that the city, surrounding areas, and all the South Florida area is reached. This would be done through a multitude of outlets but, they would all focus on things specific to those areas. Part of building public relations in the Miami community, or any locality, is exuding a sense of corporate citizenship and making it known. Corporate citizenship related to how a company is performing ethically and legally. It really comes down to what positive impact they are having on their communities – whether that is at the local, national, or global level – and their shareholders. Especially in the age of climate change awareness, emphasis on this has become increasingly important in maintaining a company’s or brand’s positive image. · · Events Management Event management is exactly what it sounds likes. It is using events as a public relations tool. It is also about managing the event to have the biggest and best public relations outcome possible. It is a way to further promote a company through an event. It can be a way to connect on a more personal and deeper level with core parts of a company’s publics or audiences. It is also an avenue to getting media attention. Returning to our prior example, a Public Relations Firm Miami focused on that city as it’s audience, may host a fundraising event to raise money for Everglades preservation. While in this example it’s not directly about promoting the company, that will be an outcome of hosting such an event if the media relations are handled effectively. It will make the company look more favorably to the local area. Local people will associate the hosting company with this

3. goodwill event, improving their overall brand and image. · · Crisis Management Last, but certainly not least, is crisis management. A crisis in the public relations space is anything that threatens to harm the organization or its stakeholders. This could include anything from bad press to an accident. Think of an oil company that has an offshore leak and spills thousands of gallons of oil into the ocean. Or, another example would be a video coming out of a company’s CEO using racist language. The main impact of a crisis is usually degradation of the brand and a loss of sales.