Why Online Coaches and Entrepreneurs Need a Public Relations Specialist

1. Why Online Coaches and Entrepreneurs Need a Public Relations Specialist It is often assumed that the only individuals that need to hire Public Relation Professionals are celebrities. However, there is an ever-growing world of online coaches and entrepreneurs that are primarily marketing themselves to attract people to their services. Some examples are Lauren Eliz Love and Nathan & Grace Demetz. Anyone who places themselves as the centerpiece of their brand or business can greatly benefit from public relations services. Public relations goes far beyond simple marketing and is appropriate for anyone in the public eye who has a public image to manage. Curious how a Public Relations Specialist can help? Read on! Brand Management What often sets successful online brands and individuals apart is professional, consistent branding. Whether you market yourself under your own name or a business name, having well thought-out, coordinated branding that appeals to your specific niche(s), can make all the difference in how quickly you realize success and growth. Many online entrepreneurs think

2. they can do this themselves, especially in the early stages, completely unaware of the dramatic impact public relations can have. Reputation Management Reputation management, as the name implies, is simply managing your reputation. But, in this day and age, at the core of reputation management is controlling what appears online, including in search results. This is a daunting task for one person alone. That is why it is best to leave this to a true, proven Public Relations Specialist. Social Media Management One of the best ways to control what information is available about yourself or brand online is to produce a great deal of the content. This is at the core of any online entrepreneur’s business. Many are hesitant to outsource this, as the key is often to be authentic. However, a good Public Relations Specialist will work with you to plan and coordinate your content. They will also be able to advise what platforms are best to reach your demographic and give other valuable tips and advice that will save you a great deal of time and money in the long- run. Media Training Hopefully, as your business and brand grow, you will start to be regarded as an expert in your corner of the internet and will be asked to speak on podcast or video interviews. This can often be one of the most nerve-wracking things about being in the public eye. The idea of media training is to give you the confidence you need to give the best possible interview to turn these opportunities into more followers and clients. Crisis Communication

3. In some cases, despite best efforts, bad press will occur. The bigger you become, the more likely this is to happen. Regardless if it is due to personally saying or doing something that is not viewed favorably by the public, or something someone else says about you, skilled Public Relation Professionals will help mitigate any damage and restore your reputation so you can go on to further success. Often, one of the main hesitations to hiring a Public Relations Specialist is the money. However, it may be more affordable than you think. Many Public Relation Professionals or firms will work with you and your budget. You can start small and add services as you grow. The most important this to consider is this is an investment in yourself and/or your brand. If you are a serious online entrepreneur, considering this at the early stages can set you well ahead of others in the crowded online space.