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Maximize Your App Downloads Using App Store Optimization

Mobile application development is one of the leading industries nowadays. Since their first presence, mobile applications have evolved a lot in the last few years by attracting the attention of more and more users. To make app famous and successful, ASO play an important role in and this ASO Guide, we will see how to improve discoverability and conversion rate of apps to increase downloads. For more info: https://bit.ly/2Qm8xAd

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Maximize Your App Downloads Using App Store Optimization

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  1. MAXIMIZEYOURAPP DOWNLOADSUSINGAPPSTORE OPTIMIZATION PreparedbyConsagousTechnologies

  2. AGENDAFOR TODAY OurPointsofDiscussion Introduction WhatisASO? ScoopofFacts ImportanceofRanking TopRankingFactors ContactInfo CONSAGOUSTECHNOLOGIES• 2018 

  3. “Mobileisnotjustaplatform. Itisanopportunityto transformyourbusiness.” Ifyou’rea mobileappdeveloper andwanttogetyour appouttothemasses, youknowhowdifficultitcanbe withoutaproperstrategy. Rankingintheappstoreand searchresultcanbeunattainablegoals, especiallyfor thosewhoyou’vejustlaunchedanewmobileapp. Butwiththehelpofsomebasicappstoreoptimization, youcangoalongway, asitbecomesnectarfor mobile appdevelopment togainrecognitioninAppStore. INTRODUCTION OVERVIEWOFTHEPLAN CONSAGOUSTECHNOLOGIES• 2018

  4. WordstoRemember “CONTENTMARKETING ISACOMMITMENT, NOTACAMPAIGN.” JonBuscall

  5. ApplicationStoreOptimizationisthewaytoimprovethe rankingofmobileapplicationonGoogleplaystoreand Appstoresothatitcanappearhigherinqueryitems. The highervisibilitygeneratesmoretraffictoapp’spageto increasethenumberofdownloads.   AfterthecursorylookattheAppStoreOptimization, it’s timetodiscussthefactorsthatincreasetherankingof mobileapps. WHATISAPP STORE OPTIMIZATION? CONSAGOUSTECHNOLOGIES• 2018

  6. SCOOPOFFACTS Accordingtoaresearch, 47% ofallUSiPhoneusers searchmobileapplicationsintheAppStorewhileonly 10% findappsduetobeingfeaturedonatopchart, and 9% throughApple’sfeaturedscreen.   Onthebasisof study completedbyAppShots “53% of Androidusersand47% ofiOSusersfoundtheirlastapp throughappstoresearching “, andmobileapplication withsimplefeaturesandappealingscreenshots increaseddownloadsby30%.

  7. THEIMPORTANCEOFRANKINGIN APPSTORESEARCH Mobileappdevelopmentcompanies wentthrough troubleofbuildingasuccessfulmobileappwithslick functionalitythat’sreadytoaddvaluetoitsusers. Previoustestersanduserswereravingaboutitbut thereweresomemajorissueslikepersonwhoalready knowaboutitcanfounditinappstore. Andthis problemneedstobeaddressedbeforeacompetitor swoopsupyouraudience. CONSAGOUSTECHNOLOGIES• 2018

  8. TOPRANKINGFACTORSINAPP STORESEARCH KeywordsAreYourFoundation Asthenumberofmobileappsisincreasingdaybydayon GoogleplaystoreandAppstore, it’simportantforappsto getpositivestoreranking. Forthissearchengine optimization (SEO) canhelpyoubytargetingtheright audience, onlytheapproachtomarketingappsneedsto bestrategic.

  9. NumberofDownloads Thenumberofappdownloadsisdirectlyproportionalto applicationstorerankings. Ifyouwanttoincreaseyour app’sdownloading, thenuseproperSEOstrategiessothat yourappcaneasilyvisibleonsearchresultpage. SelecttheRightTitle ForASO, itisveryimportantthatyourappnamemust containthebrandpurposeaswellastheappropriate keywordsotherwiseitmayfailtogeneratetraffictothe apppage. CONSAGOUSTECHNOLOGIES• 2018

  10. WriteanEngagingDescription Yourmobileappdescriptioniswhatthatdecidethe fateofyourappi.e. whethertheaudiencewill downloadyourappornot. UseanEyeAppealingIcon Tomakeasplashandattractuserscreateanappealing iconforyourappasitisthefirstthingthataudience willnotice. AsthevariousappsareavailableonGoogle andAppstore, somakesurethatyouricondesignwill notsimilartootherapps. CONSAGOUSTECHNOLOGIES• 2018

  11. CONTACTINFO MailingAddress 119NuecesStAustin, Texas78701, USA Website www.consagous.com Emailaddress projects@consagous.com Phonenumber +1 (512) 3331321

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