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Introduction to Trade Secret

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Introduction to Trade Secret

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  1. C O N S O R INTRODUCTION TO TRADE SECRETS

  2. What is a Trade Secret? Trade secrets are a type of intellectual property comprising of formulas, practices, processes, designs, instruments, patterns, or compilations of information that have inherent economic value because they are not generally known or readily ascertainable by others.

  3. Examples of Potential Trade Secrets Sports drink formulas Survey methods used by professional pollsters Recipes Pending patent applications Marketing strategies Manufacturing techniques Computer algorithms

  4. Ways to Protect Trade Secrets Restrict access to the information (lock it away in a secure place) Limit knowledge of the information Require employees to sign non- disclosure agreements (NDA’s) Mark any written material pertaining to the trade secret as proprietary

  5. Advantages of Trade Secret Protection Unlimited duration - trade secrets can potentially last longer than patents (20 years) and copyrights Theoretical worldwide protection No application requirements No registration expenses No public disclosure or government registration Immediate effectiveness

  6. Famous Trade Secrets Coca Cola Formula KFC Chicken Recipe

  7. For Trade Secret Consulting and Valuation, Contact: ADDRESS: Headquarters 7514 Girard Avenue, Suite 1500 La Jolla, California 92037 P: 858.454.9091 F: 858.454.7819 WEBSITE: www.consor.com

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