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T ourism and hospitality A polaroid outlook 3 june 2010 Jimmy Sjöblom

T ourism and hospitality A polaroid outlook 3 june 2010 Jimmy Sjöblom The Natural Step International. The world of hospitality. Only value-driven Diffuse factors affect. The world of hospitality. Very conservative Insufficient stakeholder dialogue. The world of hospitality.

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T ourism and hospitality A polaroid outlook 3 june 2010 Jimmy Sjöblom

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  1. Tourism and hospitality A polaroid outlook 3 june 2010 Jimmy Sjöblom The Natural Step International

  2. The world of hospitality • Only value-driven • Diffuse factors affect

  3. The world of hospitality • Very conservative • Insufficient stakeholder dialogue

  4. The world of hospitality • Diffuse price structure • Highly uncertain conditions for the future ”This year’s Christmas present won’t be a physical product. It will be an experience…” - Retailers’ surveying inst. nov 2008

  5. Historic overview • Travelling: • Ca AD 1500: travels for war, conquests • Ca AD 1500 – 1800: travels for exploration & trade • Ca AD 1800 – now: travels for experiencing (culture/history = mainstream) • Accomodation: • Ca AD 1500: when moving from A to B on someones’ behalf • Ca AD 1500 – 1800: staying over where the work was • Ca AD 1800 – 1990: staying over near what’s to be experienced • Ca AD 1990 – now: staying over is becoming the experience

  6. Right now – ”snapshots” ”I went to leave 20 years ago. Since then I guess I’ve been packing kinda’ slow… It’s just a long goodbye…” - Bruce Springsteen • Mass tourism • Slowly fading phenomenon • Historically but a fad – but with • enormous consequences… • - WTTC, IH&RA, WTO mfl

  7. Right now – ”snapshots” Aftonbladet, web newspaper 26 nov 2008

  8. Right now – ”snapshots”

  9. Right now – ”snapshots” • Tulum – Mexico • One of the world’s largest cave systems • Owned and operated by Maya natives • Artificial village - environmentally aware • Yields ca 60’ gn/y, only ca 10’ dive

  10. Right now – ”snapshots”

  11. Right now – ”snapshots” A possible future 2020: • Remarkably segregated tourism – bigger gap between rich and poor traveller • Extreme div. of Giving and Taking tourism continues • Partnerships stand back to consolidation and whole-chain responsibillity

  12. Prioritizing actions The golden rule translated * ”WHAT shall we package” will replace ”HOW shall we package”… * ”Where do we WANT to invest” will replace ”where CAN we invest”… • ”Who do we risk to work AGAINST” will replace • ”who do we risk working WITH”… …and how will this affect next year’s budgeting and marketing...?

  13. Planning from success Sustainability TIME

  14. Subsis- tence Idleness Partici- pation Protection Affection Under- standing Creation Identity Freedom Human needs Manfred Max-Neef et al

  15. Subsis- tence Idleness Partici- pation Protection Affection Under- standing Creation Identity Freedom Prioritizing actions Three teams: Restaurant Splendid Hotel Splendid What needs SHOULD you meet and what needs MAY you meet? Attraction Splendid • How do you meet these needs? • Minimum 10 concrete examples How may you violate these needs? - Minimum 10 concrete examples

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