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9 Pillars of Result-Oriented Online reputation management (ORM)

Online reputation management is much more than just social media, management tools, and tips. ORM strategy is detailed, based on statistics, case studies, and intelligently executed consistent effort. ORM has a direct impact on business growth

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9 Pillars of Result-Oriented Online reputation management (ORM)

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  1. Content4brands 9 Pillars of Result-Oriented Online reputation management (ORM)

  2. Online Reputation Management WHY ORM WHAT IS ORM In simple terms, Online Reputation Management, also known as Internet Reputation Management or Search Engine Reputation Management (SERM) is ensuring that internet talks positively about your brand. Today, it is important for companies to ensure that their brand has a positive influence on the consumers, and they do this through ORM.

  3. Online Reputation Management (ORM)Has Been Long Misunderstood • ORM is not just social media monitoring nor does it deal with just public relations. Online reputation management encapsulates maintaining your brand sentiment everywhere across the world wide web. Period! • Fret not! It is not even half as scary as it sounds. Whether you are a big enterprise or a small team trying to make your name in the market, managing online reputation is possible, in fact, it is a must-do activity. • While the common notion is that ORM is time-consuming and requires a good investment, the truth is that all it needs is a consistent effort. There are various ORM tools that make it extremely easy to ensure that your brand is floating in safe waters.

  4. The Pillars of Effective ORM 1.Maintain Transparency:- Be transparent with your critics & customers. Be open to negative feedbacks. Not responding to criticism is the biggest mistake. Take the feedback and try to turn it around to be your strength. 2.Earn Respect for your Brand:- Trust is an asset that’s hard to gain and is easily perishable. It is important to make people respect you as a brand and ensure that the respect earned is not lost 3.Keep a track of what people say:- In today’s digital age, it is imperative that you keep a track of what people say about you. 

  5. Cont… 4.React quickly and politely to criticism:- Whenever a problem is brought to your attention, it is better to reply promptly. But be careful, prompt is not always right. You have to measure what you reply. It should be polite and not sound rude. 5.Take Google’s 1st page very seriously:- If your brand name on Google search engine is associated with negative reviews, scams, or complaints; everything is not right. Any results that are displayed on page 1 of Google is taken very seriously. 6.Understand why your critics say what they say:- It is important to understand your critics’ point of view

  6. Cont… 7.Never spare your illegitimate attackers:- When you find that you are being attacked illegally, you must fight back. 8.It’s wise to learn from your mistakes:- With respect to ORM, learn from your mistakes and if possible quickly. 9.If you are not sure, ask for professional help:- If you think your efforts towards ORM is not enough or you lack the resources to do so, ask for professional help. There are people out there with good experience of both active and passive ORM.

  7. THANK YOU

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