10 Tips to Writing SEO-Optimized Product Descriptions for your Ecommerce Business

1. 10 Tips to Writing SEO-Optimized Product Descriptions for your Ecommerce Business If you want your ecommerce business to work wonders on the internet, you to ace the magic spell called SEO. No matter what your product is, it’s the SEO friendliness of its webpage content that will have people flocking to buy it. But you cannot simply put in keywords to drive more traffic. People have thousands of tabs open when they are online shopping, so if your product description is not engaging, they wouldn’t think twice about buying. Here are ten tips that can help you to strike the right balance while describing what you are selling: 1. Key selling points are the key- Make sure you highlight the major benefits that the product offers and adequately showcase them in the description. Online shoppers have very short attention spans and they are only interested in the core features of your product. 2. Understand the product well- If you are writing the product description on your e-commerce site you need to know it through and through including the technical details. Good research is reflected in a SEO friendly description and prevents you from getting into the loop of the same generic sentences.

2. 3. Know who you want to sell it to- A brilliant product copy always depends on an awareness of the target readership. You need to understand the persona and behavarioul pattern of your potential buyer to know the kind of product description they would be interested in. 4. Lucidity is important- The word selection of a product description can make or break the quality of the content. A common user should be able to understand what you are trying to communicate and therefore the language should be simple, accessible and yet interesting. 5. Information over keyword stuffing- There are good SEO optimized product descriptions and there are descriptions stuffed with keywords and grand phrases like “most promising” and “bestseller”. An audience is not interested in scattered praises, they want to know concrete information about your product. 6. Have an original voice- The uniqueness of your content will make your product stand out. Previously marketers would just use stock templates for writing copy for ecommerce sites. But now an audience is only interested when you have something new to say or at least a new way to say it. 7. Use smart keyword tactics- The idea should be to not cramp keywords wherever you want in the product description and instead focus on intelligent SEO optimization techniques such as using LSI keywords, using keywords in subheadings of a landing page and using it in image file names. 8. Be Realistic! - Exaggeration does not seat well with the virtual audience. They have also done extensive research online so it’s important for you to focus on what is real instead of pretending that your product is the best in the world. 9. Tonality matters- A friendly tone might be able to engage readers more into reading about the product than a cold, formal description which they can find on every other ecommerce site. 10. Prioritize the product itself- It’s very easy to get carried away and focus on writing to garner traffic from search engines when writing your product copy. But it’s your product that should be the centrepiece of your content and SEO optimization should come in later. There’s no point in getting traffic to your product page if they are not interested in buying it. E-commerce is a tough playing field but if your product speaks for itself and in the most eloquent SEO optimized manner possible, you can cross the finishing line before anyone else does!