1 / 21

MKTG 522 MENTOR Great Stories /mktg522mentor.com

FOR MORE CLASSES VISIT <br>www.mktg522mentor.com<br><br>Name the six steps in the marketing research process as discussed in the Kotler text. <br>Why is it important to include all of these steps in the research process? <br>Why is the first step the most important?<br>

cool3
Download Presentation

MKTG 522 MENTOR Great Stories /mktg522mentor.com

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MKTG 522 MENTOR Great Stories - mktg522mentor.com

  2. MKTG 522 MENTOR Great Stories - mktg522mentor.com MKTG 522 Week 1 DQ 1 (Market Research) FOR MORE CLASSES VISIT www.mktg522mentor.com Name the six steps in the marketing research process as discussed in the Kotler text. Why is it important to include all of these steps in the research process? Why is the first step the most important?

  3. MKTG 522 MENTOR Great Stories - mktg522mentor.com MKTG 522 Week 1 DQ 2 (Strategic Marketing Planning) FOR MORE CLASSES VISIT www.mktg522mentor.com Why is it important for a company to have a well written mission statement? What key points do you think need to be included in the mission statement? Should a mission statement also be a marketing tool?

  4. MKTG 522 MENTOR Great Stories - mktg522mentor.com MKTG 522 Week 1 to 7 All DQs FOR MORE CLASSES VISIT www.mktg522mentor.com MKTG 522 Week 1 DQ 1 (Market Research) MKTG 522 Week 1 DQ 2 (Strategic Marketing Planning) MKTG 522 Week 2 DQ 1 (Consumer Buying Behavior) MKTG 522 Week 2 DQ 2 (Target Market Selection)

  5. MKTG 522 MENTOR Great Stories - mktg522mentor.com MKTG 522 Week 2 DQ 1 (Consumer Buying Behavior) FOR MORE CLASSES VISIT www.mktg522mentor.com What are some of the factors that influence consumers’ buying behavior? Have the purchasing habits of your parents and/or grandparents influenced your buying behavior? If you were to open your refrigerator and cupboards and compare the contents with those of your parents, would you find some brands in common?

  6. MKTG 522 MENTOR Great Stories - mktg522mentor.com MKTG 522 Week 2 DQ 2 (Target Market Selection) FOR MORE CLASSES VISIT www.mktg522mentor.com What are some of the challenges faced by marketers as they attempt to define their target markets? How necessary is it to fine-tune your Marketing Plan so that your target market is clearly defined and measurable? Why is extensive research necessary for an accurate definition of a target market?

  7. MKTG 522 MENTOR Great Stories - mktg522mentor.com MKTG 522 Week 3 Assignment Create the Value (2 Papers) FOR MORE CLASSES VISIT www.mktg522mentor.com This Tutorial contains 2 Papers Week 3: Assignment Create the Value: Market Segmentation Analysis and a Value Proposition Your U.S.-based company has decided to explore the possibility of developing a business based on the organic farm concept Daylesford—developed by Lady Bamford—which is successful in the UK

  8. MKTG 522 MENTOR Great Stories - mktg522mentor.com MKTG 522 Week 3 DQ 1 (Branding) FOR MORE CLASSES VISIT www.mktg522mentor.com Procter & Procter & Gamble (P&G) perhaps epitomizes the ability to create highly successful brands and marketing efforts. Read the Breakthrough Marketing case study about Procter & Gamble on page 269 in chapter 9 of your e-text.

  9. MKTG 522 MENTOR Great Stories - mktg522mentor.com MKTG 522 Week 3 DQ 2 (Competitive Strategies) FOR MORE CLASSES VISIT www.mktg522mentor.com As part of the Marketing Mix, PRICE, P, is important to the marketer. Yet when we look at price, it is more than just a dollar figure. What does price represent to the consumer? What does price represent to the marketer?

  10. MKTG 522 MENTOR Great Stories - mktg522mentor.com MKTG 522 Week 4 DQ 1 (Pricing Strategies) FOR MORE CLASSES VISIT www.mktg522mentor.com As part of the Marketing Mix, PRICE, P, is important to the marketer. Yet when we look at price, it is more than just a dollar figure. What does price represent to the consumer? What does price represent to the marketer?

  11. MKTG 522 MENTOR Great Stories - mktg522mentor.com MKTG 522 Week 4 DQ 2 (Marketing of Services) FOR MORE CLASSES VISIT www.mktg522mentor.com How is the marketing of services different than the marketing of a product? What are the challenges of marketing a service? How is marketing shoes different from marketing shoe repair?

  12. MKTG 522 MENTOR Great Stories - mktg522mentor.com MKTG 522 Week 5 Deliver the Value IKEA Case Study (3 PPT) FOR MORE CLASSES VISIT www.mktg522mentor.com This Tutorial contains 3 PPT/Tutorials Week 5 Assignment Your assignment this week is to review the IKEA Case Study below. While reviewing it, consider it as background information for your upcoming presentation to the IKEA Senior Management Team. More details on your upcoming PowerPoint presentation to the management team are provided at the end of the case study guidelines.

  13. MKTG 522 MENTOR Great Stories - mktg522mentor.com MKTG 522 Week 5 DQ 1 (Channels of Distribution) FOR MORE CLASSES VISIT www.mktg522mentor.com As part of the Marketing Mix, Place, or Channels of Distribution, is important to understand. What is the difference between Direct channels of distribution and Indirect channels of distribution? It has been said that "channels of distribution may be the best opportunity for a sustained competitive advantage." Based on your Kotler text, would you agree or disagree? Why?

  14. MKTG 522 MENTOR Great Stories - mktg522mentor.com MKTG 522 Week 5 DQ 2 (Retailing, Wholesaling, and Logistics) FOR MORE CLASSES VISIT www.mktg522mentor.com Describe Market Logistics. What are some of the steps necessary for market logistics planning? Please provide an example.

  15. MKTG 522 MENTOR Great Stories - mktg522mentor.com MKTG 522 Week 6 Assignment Communicate the Value (2 Papers) FOR MORE CLASSES VISIT www.mktg522mentor.com This Tutorial contains 2 Papers Week 6 Assignment: Communicate the Value Communicate the Value: Integrated Marketing Communications Brief Please select a brand that has a brand problem. For example, recent player legal troubles have been a problem for the NFL brand. Another example is the Bonefish Grill, the country’s second largest seafood

  16. MKTG 522 MENTOR Great Stories - mktg522mentor.com MKTG 522 Week 6 DQ 1 (Marketing Communications) FOR MORE CLASSES VISIT www.mktg522mentor.com Describe Integrated Marketing Communications (IMC). Why is it so important in the 21st century for marketers to embrace this? What are some of the concerns of the marketer when it comes to creating an IMC approach via the promotional mix components of advertising, public relations, sales promotion, direct marketing, and personal selling?

  17. MKTG 522 MENTOR Great Stories - mktg522mentor.com MKTG 522 Week 6 DQ 2 (Advertising Effectiveness) FOR MORE CLASSES VISIT www.mktg522mentor.com Select an advertisement to which you have recently been exposed. It can be in any paid communications medium, such as TV, radio, newspaper, or magazine. The ad that you select should be one to which others in the class can easily relate, such as Verizon's "Can you hear me now?" ads or the Aflac ad (with the white duck that squawks "AFFFFLAAAAAAAC!")

  18. MKTG 522 MENTOR Great Stories - mktg522mentor.com MKTG 522 Week 7 Course Project Marketing Plan (5 Projects) FOR MORE CLASSES VISIT www.mktg522mentor.com This Tutorial contains 5 Projects Project 1: A Sister Can Fix It Upholster Shop Project 2: Wall Street Bar Project 3: Pasta Restaurant Project 4: Louis Vuitton

  19. MKTG 522 MENTOR Great Stories - mktg522mentor.com MKTG 522 Week 7 DQ 1 (International Markets) FOR MORE CLASSES VISIT www.mktg522mentor.com Kellogg Company (you know them as Kellogg's, makers of Rice Krispies, Corn Flakes, and a variety of other cold cereal products) celebrated its 100th anniversary a few years ago in 2006. As with many companies, it has attempted to expand internationally. To see where Kellogg competes internationally, view their Brand Portfolio, and then select the Availability link.

  20. MKTG 522 MENTOR Great Stories - mktg522mentor.com MKTG 522 Week 7 DQ 2 (Ethics and Social Responsibility) FOR MORE CLASSES VISIT www.mktg522mentor.com Customer complaints about Toyota cars suddenly accelerating were initially downplayed by Toyota Motor Sales in December 2009, which initially stated that it was caused by the driver's side carpeting getting in the way of the pedal. Toyota's announcements at the beginning of 2010, however, suggested that the real culprit was a defective gas pedal. This resulted in many calls for an investigation, as the

  21. MKTG 522 MENTOR Great Stories - mktg522mentor.com

More Related