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Safe Love Campaign & Voluntary Male Medical Circumcision

Safe Love Campaign & Voluntary Male Medical Circumcision. Community-based organizations facilitate small group meetings: “Safe Love Clubs” to cover range of topics: Multiple partners/sexual networks Condom use and negotiation VCT Women’s empowerment and relationships skills PMTCT VMMC

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Safe Love Campaign & Voluntary Male Medical Circumcision

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  1. Safe Love Campaign & Voluntary Male Medical Circumcision • Community-based organizations facilitate small group meetings: “Safe Love Clubs” to cover range of topics: • Multiple partners/sexual networks • Condom use and negotiation • VCT • Women’s empowerment and relationships skills • PMTCT • VMMC • Promoting demand for service like VMMC which is not always available at every clinic (unlike VCT or PMTCT for example) is complicated—there is an “action gap:” • A positive behavior is encouraged but cannot yet be practiced • How to handle this?

  2. SMS Strategy • Used to fill the “action gap” • CSO collects phone numbers of interested potential VMMC clients/men of target age range during Safe Love Club meetings and outreach • CSH uses phone registries to: • Immediately send SMS to interested men with more information about VMMC and its benefits • Send another SMS to same man once services are available in his area with time and date • CSO will follow up with men with IPC to determine if they went for VMMC or not following the SMS • CSH will use phone numbers to also randomly sample men to ask about their experience with the service and if they were prompted to seek VMMC as a result

  3. Potential reach/scope Roughly 100,000 men reached CSO target= 200,000 men and women between 15-49 in 7 provinces over 6 months Ambitious goal: 40% reached provide phone numbers = 40,000 men

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