Chapter 8: The Web-Enabled Enterprise

1. Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise

2. Objectives • Describe how the Web and high-speed Internet connections are changing business operations • Explain the functionality of various Web technologies • Compare and contrast options for Web servers • Explain basic business-to-business and business-to-consumer practices on the Web • Explain the relationship between Web technologies and supply chain management Management Information Systems, Sixth Edition

3. Objectives (continued) • Give examples of features and services that successful business Web sites offer • Learn about online annoyances such as spam and adware, and how to protect against online identity theft Management Information Systems, Sixth Edition

4. Web Business: Growing and Changing • DLA Piper LLP is the second largest law firm in the world • 3200 lawyers in 24 countries and 63 offices around the world • Uses eRoom, a Web-based collaboration and document-sharing tool from EMC Corp. • Saves 15,000 labor hours annually, uses and mails significantly fewer paper documents, and reduces redundant work Management Information Systems, Sixth Edition

5. Web Technologies: A Review • Several standards and technologies enable the Web to deliver rich information, including: • HTTP, HTML, XML • File Transfer • RSS • Blogs • Wikis • Podcasting • IM • Cookies Management Information Systems, Sixth Edition

6. HTTP • Hypertext Transfer Protocol (HTTP): transfer and download Web information • HTTPS: HTTP secure for confidential data exchange • Uniform Resource Locator (URL): unique address given to each Web site • IP address: a special numeric address • Domain name: unique name for a Web site, constructed with letters • URL also refers to the domain name Management Information Systems, Sixth Edition

7. HTML and XML • Hypertext Markup Language (HTML): helps developer create Web pages • Determines look and location of content • Extensible Markup Language (XML): enables creation of various data types • Conveys the meaning or content of the data • XHTML: combination of XML and HTML • Uses opening and closing tags to control format Management Information Systems, Sixth Edition

8. Management Information Systems, Sixth Edition

9. File Transfer • File Transfer Protocol (FTP): used to transmit whole files • Used in all downloads from Web sites • Any type of file can be transferred • Can place files on a server for shared use • Often used to deliver purchased software products on Web sites Management Information Systems, Sixth Edition

10. RSS • Really Simple Syndication (RSS): family of XML file formats that allow automatic downloads of content on a subscription basis • Helps users check for updates • Communicates short descriptions of content • Allows transmittal of new information • Useful on news Web sites • Also called Rich Site Summary Management Information Systems, Sixth Edition

11. Blogs • Blog: contraction of “Web log” • Invites surfers to post opinions and art • Focuses on a topic or set of topics • Trackback:a tool that notifies bloggers when their posts have been mentioned elsewhere on the Web • Blogs are often used by businesses • Importance of blogs to commercial organizations is to find out what blog participants think and say about the organization Management Information Systems, Sixth Edition

12. Wikis • Wiki (from Hawaiian, meaning “quick”): Web application that enables users to add to and edit the contents of Web pages • All the software required to edit the Web pages is embedded in the pages themselves • Wikipedia: a popular online encyclopedia • Wiki technology is a popular ingredient in groupware (software used for collaboration) Management Information Systems, Sixth Edition

13. Management Information Systems, Sixth Edition

14. Podcasting • Podcast: publishing sound and video on the Web for download • Usually on a subscription basis • Uses include: • “Time-shifted” broadcast of radio station programs for later listening • Audio tours in museums • Lectures in distance learning courses • Garageband.com • Allows aspiring musicians to post music tracks Management Information Systems, Sixth Edition

15. Activity on Twitter and Blogging • Create a Twitter account if you have one. • Follow our own CIS Account CIS-COM or find CISCOM96941 • Follow two people/organization that has to do with technologies • Follow 1 celebrity that you like • Follow 1 person/organization that has to with Micronesia • Tweet something about yourself • Response/Reply to my tweet for today. • Read some article in one of the account about technology that you • have followed. • Tweet something about it. • Retweet any tweet that you like to re-tweet • Post your experience at www.blogger.com (a Google email account • is more preferable to login here). Make sure that you put your name • on your blog. • Send your blog link to nationalcis@gmail.com with the title • My Blog – Your name follows Management Information Systems, Sixth Edition

16. Instant Messaging • Instant messaging (IM): real-time chat • Form of synchronized e-mail • Chat room: communicate with a group • Free applications for IM include: • AIM: AOL instant Messenger • Yahoo Messenger • MSN Messenger • ICQ • Trillian • Business uses • Customers can chat with sales or support reps Management Information Systems, Sixth Edition

17. Cookies • Cookie: small file that stores information about a Web site visitor, stored on the visitor’s computer • Usually records the surfer’s ID • Often stores the surfer’s preferences • Provides convenience to consumers • Can be temporary (single session) or permanent • Potential for intrusion into surfer privacy • Clickstream tracking: tracks a surfer’s clicking activities • Spyware: traces and reports online behavior Management Information Systems, Sixth Edition

18. Proprietary Technologies • Proprietary technology: intellectual property of developer, not free for all to use • Examples: • Local search engine • Shopping cart applications • Wish lists • Video streaming tools • Tools to analyze and predict Web visitor behavior, especially shopper behavior Management Information Systems, Sixth Edition

19. Web-Enabled Business • Web-enabled business are classified according to the interacting parties: • Business-to-business (B2B) • Business-to-consumer (B2C) • Government-to-business • Government-to-consumer Management Information Systems, Sixth Edition

20. B2B Trading • Business-to-business (B2B): trading between businesses only • B2B forms include advertising through: • Search advertising: advertisements placed on a search site result page • Banners: images placed on Web sites that link to a company site selling a product or service • Impression: occurs when a page with a banner is downloaded • Reach percentage: the percentage of Web users who visited a site in the past month Management Information Systems, Sixth Edition

21. Management Information Systems, Sixth Edition

22. B2B Trading (continued) • Exchanges and auctions act as online marketplaces • Intranet: network used only by employees of an organization • Extranet: network shared by employees of different organizations, usually business partners • Exchange: extranet for organizations that deal in products and services of a particular type • Exchange operator profits from transaction fees • Auction: sells a great variety of items Management Information Systems, Sixth Edition

23. Management Information Systems, Sixth Edition

24. B2B Trading (continued) • Online business alliances: collaboration between businesses in establishing a Web site • Site operator works for the allied companies • Suppliers are invited to sell through the site and compete among themselves, driving prices down Management Information Systems, Sixth Edition

25. B2C Trading • Business-to-consumer (B2C):trading with the general public • E-Tailing: online retailing to consumers • Fulfillment activities: picking, packing, shipping • Consumer profiling: know customers better by gathering information about their online activities • Some consider this a violation of privacy • Conversion rate: the proportion of site visitors who make a purchase Management Information Systems, Sixth Edition

26. Management Information Systems, Sixth Edition

27. Management Information Systems, Sixth Edition

28. B2C Trading (continued) • Auction sites serve as a hub for consumers to buy and sell • Reverse auction: customers name their own price for desired goods and services • Content providers: offer information, artistic work, classified ads, and video • Electronic bill presentment and payment (EBBP):provides online bills and payment options for customers • Phishing: type of fraud involving a fake Web site Management Information Systems, Sixth Edition

29. Management Information Systems, Sixth Edition

30. Management Information Systems, Sixth Edition

31. Detecting Fraud • Go to www.staysecureonline.com • Click the Staying Safe Online • Do Practice Lap first • Then do the Actual Race • Make a blog of what you learn on how to do detect Fraudulent • websites online • Post your blog link on the my Twitter account under the header • “Post your Detecting Fraud Online blog here” Management Information Systems, Sixth Edition

32. B2C Trading (continued) • Extra-organizational workforce: • Companies purchase labor from a larger pool • Mobile commerce, or M-commerce: • Business conducted on mobile devices • Many experts believe that information delivery is the main mobile application, not commerce • Exceptions are Japan and South Korea • Japan’s DoCoMo’s i-mode service allows users of smart cell phones to purchase canned soda from vending machines, fast food Management Information Systems, Sixth Edition

33. B2C Trading (continued) • M-commerce also raises privacy concerns • GPS provides location tracking • New top-level domain names with .mobi available for mobile applications • Sites should use special technologies to optimize content for easy viewing on mobile devices • Virtual world: a combination of images, video, sound, and avatars that resemble the real world • Accessible for interaction by subscribers • Avatar: 3D graphical character that represents a user in a virtual world Management Information Systems, Sixth Edition

34. Supply Chains on the Web • Supply chain management (SCM) systems may be connected to the Web to allow suppliers to participate directly • Use of XML allows companies to set standards for data exchange • Electronic Data Interchange (EDI):asystem used prior to the Web to exchange documents electronically • Set standards for data formats • EDI networks are owned and managed by value-added network (VAN) companies Management Information Systems, Sixth Edition

35. Management Information Systems, Sixth Edition

36. E-Commerce is Every Commerce • Web technologies have been highly integrated into the business world • Difficult to identify which business activities are on the Internet and which are not • Web has been highly integrated into daily activities of customers also • Commerce and e-commerce generally have the same meaning today Management Information Systems, Sixth Edition

37. Final Project • Make a mobile app that would act as a reminder for your classes using the ionic creator framework in http://ionic.io/products/creator • Your app is going to remind you the following: • Upcoming test or exam • Assignment due • Class presentation or reporting • You need to team up with one student. • (Continued on next page) Management Information Systems, Sixth Edition

38. Final Project (cont’d) • Make a screen shot of each tab of your app and write down how it works in detail. Do it in MS Word. • Also share the link of your app and paste it in your MS Word. • Also in your app identify the different elements of an IS, namely, the people, hardware, software, data, telecommunications and procedure. • Criteria for scoring: • Creativity (40%) • Adherence to requirements (30%) • Teamwork (30%) • Send your work to nationalcis@gmail.com Management Information Systems, Sixth Edition

39. Summary • Some industries have changed drastically because of the Web • HTTP is an Internet standard controlling Web server addresses • HTTPS is a security version of HTTP • XML is a standard for description of data • Blogs enable people to create discussion Web pages Management Information Systems, Sixth Edition

40. Summary (continued) • Cookies help Web sites personalize the visitor’s experience • Many Web technologies are proprietary • A business can maintain its own Web server or use a Web hosting service • Organizations should consider several factors when selecting a Web host • Web-enabled commerce is classified into B2B and B2C Management Information Systems, Sixth Edition

41. Summary (continued) • B2B trading relies on electronic data interchange (EDI) and XML • Wireless handheld computers allow mobile commerce, called m-commerce • Online businesses must adhere to several factors to be successful • Virtual worlds provide a means to meet and conduct business and social activities on the Web • Spam and spyware are online annoyances • Phishing is a pervasive fraud crime Management Information Systems, Sixth Edition