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Geofencing/Geo Targeting and Its Various Usage and Benefits

There are a lot of benefits of using geofencing in smartphones or geo targeting, they are as followed – It gathers a lot of customer data, It improves a lot of sales and the customization part.

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Geofencing/Geo Targeting and Its Various Usage and Benefits

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  1. Geofencing/Geo Targeting and Its Various Usage and Benefits Before we talk about any of the benefits or the usage we need to understand the term geofencing. The term geofencing is related to the virtual perimeter that is basically can be drawn around locations that you can target and engage with users based on geographical locations. However, geo targeting has an all new level of understanding and definition. It is based on delivering content to website user based on that particular person’s geographical location. These tools work by reading data and sensors from an individual’s smartphone. The phone itself looks for cell towers and WiFi networks nearby. Then, this technology that allows geo targeting and geofencing gets a good estimate on where this person is in relation to a particular business.

  2. There are a lot of benefits of using geofencing in smartphones or geo targeting, they are as followed – It gathers a lot of customer data – The geofencing technology helps you gathering a lot of data. Geofencing and geo targeting tools are used by businesses to collect individual’s information so they can understand them and their buying habits better. By gathering this information, businesses can really learn which customers to target in a specific location. It improves a lot of sales – These geofencing and geo targeting improves you sales to a great extent. It has a location tracking or GPS facility available and that helps you to find potential customers near your business. Then it will go ahead and send relevant texts to those customers of yours.

  3. The customization part –Geofencing and geo targeting both are customizable. And these allow you to do different campaigns to run in different locations and that too all at once. You can even change the message depending on the location of the ad, or where the ad will be running and also allows you to focus on the particular audience. Learn about your competition – A good business strategy isn’t only when you just focus on your business. There is much more to that. You need to understand your competitor’s POV and also understand their strategy. The facilities like geofencing and Geo targeting helps you know about your competition. You can also learn about who actually your biggest competitor is. You can also see how loyal customers are and where they’re going when they’re not visiting. Competition can affect how much a business pays to do a task, as well as how much they spend on advertising.

  4. Contact us: Copley Advertising Geofencing mobile advertising Located: Brookline Massachusetts United States Phone No: +1 617-651-2249 Website: http://copleyadvertising.com/

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