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Geofencing: The Secret Weapon in a Retailer’s Arsenal

According to CIO “geofencing is a location-based marketing service that sends messages to smartphone users who enter a defined geographic area.”

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Geofencing: The Secret Weapon in a Retailer’s Arsenal

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  1. Geofencing: The Secret Weapon in a Retailer’s Arsenal Location. Location. Location. Geofencing is all about location. Over the past decade, several marketing tools have been developed to help retailers more effectively reach customers. According to CIO “geofencing is a location-based marketing service that sends messages to smartphone users who enter a defined geographic area.” This form of location-based marketing helps retailers lure customers into their stores using special deals, promotions, and coupons.

  2. Picture this. You own a trendy teenager and young adult clothing store in a fairly popular mall. However, the foot traffic into your store is far less than what you think it should be. You decide to give geo-fencing a shot. As soon as anyone enters the mall, you send a digital advertisement to the person’s smartphone for a limited time only discount coupon. Within a day you notice that the number of customers in your store has increased by 2 percent. That number triples by the end of the week. Geo-fencing provides numerous benefits to retailers. Some of these benefits include: appealing to the unique interests of customers within a particular geographical region, helping customers find your store, directing foot traffic away from your competition, effectively analyzing campaigns, and providing a personalized experience to customers.

  3. Appealing to the Local Customer

  4. There are some common interests that remain constant regardless of the region in which a customer lives. However, buyer characteristics vary slightly from one region to another. The location specificity of geo-fencing allows you to send targeted advertisements that are relevant to people in that location. Advertisements could surround local events, celebrations, or interests. Customers will be more interested in a brand that is relevant to them. Finding Your Store with Ease With geofencing, the idea is to lure customers into your store. Geo-fencing impressions allow you to provide specific directions to your store. Mapping out the path, as well as providing enticing deals, makes it less likely that a customer will give your competitors a second glance.

  5. Providing Useful Information

  6. Copley Advertising provides geofencing services for a variety of clients. Each geo-fencing impression we create is tailored to meet the specific needs of our customers. We will help you stand out from the competition and drive more foot traffic to your store.

  7. Contact us: Copley Advertising Geofencing mobile advertising Located: Brookline Massachusetts United States Phone No: +1 617-651-2249 Website: http://copleyadvertising.com/

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