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Rules for Geofencing – Things You Should Follow For a Better Marketing Campaign

However, there are a few ways and tactics to use this geofencing marketing campaigns and if used properly, you too can benefit for this campaign.

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Rules for Geofencing – Things You Should Follow For a Better Marketing Campaign

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  1. Rules for Geofencing – Things You Should Follow For a Better Marketing Campaign Recently, there has been quite a few buzz among the marketers about the geofencing technology and its various benefits. And this proves the importance, the need and the benefits of geofencing in terms of marketing campaigns. However, there are a few ways and tactics to use this geofencing marketing campaigns and if used properly, you too can benefit for this campaign. If you have not yet learned about these rules, here are a few of them you should follow –

  2. The geofencing technology is not just about mobile devices. You can use geofencing as effectively and to be precise sometimes even more effectively via desktop and tablets too. For instance, there might not be enough scale to do a mobile geofencing campaign as people aren’t on their phones long enough within the geofence area. In order to do geofencing on mobile, the user must have to be within an app or a mobile web browsing session. The user should not be making calls, checking mails, or texting if the geo fencing has to work properly. Within a regular retail environment, only a small portion of all people might be doing one of these needed actions leading to scalability issues.

  3. The user must be using the phone or should look at the phone while crossing the geo fencing area. Without looking at the phone the user cannot know about your deals and services you are sending via push messages or via or your SMS geo fencing. Think about what type of action you are asking them to do and the situation that the user might be in. Geofencing can often be highly effective in situations where the person is walking or primarily stationary, as they’ll have the opportunity to safely engage with their phone. Conversely, geofencing doesn’t work well when the user is likely in their car as they are not likely to be within an app while driving. The geofencing boundary here matters a lot. You should make sure that there is a clear geo fence that you are working on if you want better results.

  4. Contactus: Copley Advertising Geofencing mobile advertising Located: Brookline, Massachusetts, United States Phone no. +1 617-651-2249 Website: http://copleyadvertising.com

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