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Ways Smartphones Are Changing the World of Advertising

The ads in smartphones do make a lot of difference in your marketing strategy in various ways.

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Ways Smartphones Are Changing the World of Advertising

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  1. Ways Smartphones Are Changing the World of Advertising The value and the usage of smartphones are well known and we don’t have to talk about it much. There are many ways smartphones have been helping us since a long time and in many different ways. To continue to reach your customers, your business must evolve to incorporate the use of mobile devices into your advertising campaign. Check out these five ways smartphones have changed the marketing industry so you can improve your mobile marketing. There are many ways the smartphones are changing the world of advertising and the ads in smartphones do make a lot of difference in your marketing strategy in various ways. Let’s find us how –

  2. Consumers have better access to information – The traditional advertising can only provide your customers a little information about your business, product or services. However, smartphones literally put endless information in the palm of customers' hands. This allows them to look up reviews of your business and compare the prices of similar products. This helps your business to stand out in the crowd of the homogenous products and services. Consumers and companies can communicate directly – Smartphone is all about communication and yes the best benefit you can get from the same. One method is via direct messaging to customers who sign up to receive special offers and coupons. This is a perfect way to reach people who already like your product or service.

  3. The ads are location based so it targets a specific group of people – Unlike traditional ads, smartphones based ads are location based and here is why you can connect a specific group of people for the ads and it can really give much more better results than the traditional ads. For example, if someone is shopping at a store and is using a mobile app with location-based advertising, ads or coupons pop up for that same store or similar stores in the area. If that customer is in your store and gets a coupon for your store, they are more inclined to buy something. However, if they are in your store and get a coupon for a similar, nearby store, they'll probably take the better deal.

  4. The option of videos – One of the best things about these smartphone mobile ads is the videos. People don’t have to just know or read texts or they don’t have to think wait for the ads to play in the TV. Videos are already available in the smartphones and that’s what matters.

  5. Contact us: Copley Advertising Geofencing mobile advertising Located: Brookline, Massachusetts, United States Phone no. +1 617-651-2249 Website: http://copleyadvertising.com/

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