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Media Literacy to Prevent Substance Use

Media Literacy to Prevent Substance Use. Brian A. Primack, MD, PhD June 2013 Commonwealth Prevention Alliance. Media Exposure. Rideout, 2010. Media Exposure. Rideout, 2010. TV vs School in Adolescence. Rideout, 2010. Adults in the US. McCannon, 2001. Outline. Part 1: Alcohol

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Media Literacy to Prevent Substance Use

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  1. Media Literacy toPrevent Substance Use Brian A. Primack, MD, PhD June 2013 Commonwealth Prevention Alliance

  2. Media Exposure Rideout, 2010

  3. Media Exposure Rideout, 2010

  4. TV vs School in Adolescence Rideout, 2010

  5. Adults in the US McCannon, 2001

  6. Outline • Part 1: Alcohol • Part 2: Tobacco • Part 3: Media Literacy

  7. Outline • Part 1: Alcohol • Part 2: Tobacco • Part 3: Media Literacy

  8. TGIF

  9. Fine Line Between Product Placement and Incidental Use

  10. Alcohol Is the Leading Cause of Death Those Under 25

  11. Reaching youth better than school 8-12 year olds could name more brands of beer than they could US presidents Taylor, 1990

  12. Paper or Plastic

  13. Outline • Part 1: Alcohol • Part 2: Tobacco • Part 3: Media Literacy

  14. Costs • Direct and indirect medical costs from one year of smoking in the US • $157 billion (75 direct, 82 indirect) • Immunize the entire 3rd world • $2 billion

  15. “Our studies report on youngsters' motivation for starting, their brand preferences, as well as the starting behavior of children as young as 5 years old.”-- Brown and Williamson Tobacco Company

  16. Smoke Top Advertised Brands CDC, 2004

  17. Smoke Contents

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