1 / 28

SELL MORE PRODUCTS ONLINE STEP FOUR ATTRACTING CUSTOMERS TO YOUR SITE

Learn effective strategies to attract customers to your website through content marketing. Discover the power of Q&A sessions, videos, and curated content to engage and captivate your audience. Get tips on outsourcing and utilizing resources to lighten your workload.

cordeliar
Download Presentation

SELL MORE PRODUCTS ONLINE STEP FOUR ATTRACTING CUSTOMERS TO YOUR SITE

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SELL MORE PRODUCTS ONLINESTEP FOUR ATTRACTING CUSTOMERS TO YOUR SITE PART 2 jane hamill

  2. YOUR CONTENT MARKETING STRATEGY 2

  3. CONTENT: THE GIFT THAT KEEPS ON GIVING Posted August 26, 2011 and still in the top 2 for organic traffic to my site

  4. 3

  5. BEST STRATEGY #1: Q&A, #ASK • You answer questions from your community • My favorite strategy EVER – it’s the easiest in many ways • Never have to come up with content, they give it to you • Easy to do in ANY format – video, written, podcast, screenshot videos • People LOVE it 5

  6. BEST STRATEGY #1: Q&A, #ASK 6

  7. Q&A examples

  8. BEST STRATEGY #2: VIDEO • Can be live or taped • Can be talking head or screenshot • Less prep time than writing articles • Use bullet points and just start talking • You’ll get a LOT better with practice • YouTube, Facebook, FB LIVE, Periscope, always get posted to your blog 8

  9. CONTENT: THE POWER OF VIDEO • Made this ONE video • Uploaded it to YouTube on Feb. 1, 2012 • Never touched it again • Consistent traffic to this day with NO effort • 750 Likes • 117, 854 • views!

  10. how to use it for YOUR business

  11.  23+ million views 304,000 subscribers Marie Forleo - Marie TV

  12. STRIVE FOR PROGRESS / BE REALISTIC • “I did MarieTV for over a yearbefore we really started to see significant list building and viral sharing happening from our videos.” • “Consistency” • “Don’t give up” • “Focus on quality over quantity”

  13. BEST STRATEGY #3: LISTICLES / CURATED CONTENT • Consider the idea of NEVER needing to come up with brand-new content at all • You can become a curator of other people’s content and still provide terrific value and info for your community • Only YOU can interpret what happens around you in YOUR way • That has value! It has the KLT factor (know, like, trust) • You save people time and energy – you’re the sieve • Why not get the info from YOU? If I think you “get” me, I’ll get it from you 15

  14. 16

  15. CURATED CONTENT 17

  16. 18

  17. LISTICLES 19

  18. 20

  19. examples of listicles

  20. 22

  21. GETTING HELP Keep asking yourself… “What can I NOT do?” 23

  22. GETTING HELP Resources for getting help and outsourcing • Fiverr • Upwork • Task Rabbit (real people in your city) • Clarity - get expert advice by the minute • YouTube Space – certain cities only 24

  23. GETTING HELP You don’t have to do it all yourself! What can you outsource? • Research • Formatting and posting blog posts • Editing • Video and audio editing • Photo research, sizing and uploading • Creating graphics for your site, blog or social media • Formatting documents and PDF’s • Creating Infographics • Photo descriptions (3 different places to describe the photo –for SEO) 25

  24. UPWORK 26

  25. OUTSOURCING THE HEAVY LIFTING 27

  26. UPLOADING PHOTOS 28

More Related