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HowdoespagespeedimpactSEO,Doesthis affectwebsiteranking? Manypeopledon’tpayattentiontopagespeed;infact,majoritygiveuppagespeedto accommodatebetteraestheticdesign,addmorecontenttowebpages,oraddnewnifty functionalitytowebsites.Meanwhile,researchhasshownthatpagespeedisapparentlynot onlyanessentialpartofawebsite’suserexperience,butthatitisalsoanimportantfactor whenitcomestosearchengineranking. Pagespeedisthetimeittakesforawebsitetofullyloadallofitsfunctionalityonabrowser. Theaveragewebsitevisitoronlywaitsforanaverageof6secondsforawebsiteafterwhich theyleaveforothersites.So,whatdoesthismean?Itmeansthatpagespeedaffectsuser experience. EventhoughpagespeedisjustoneofthemetricsthatsearchengineslikeGoogleuseto indexwebpages,itisoneoftheimportantmetrics.Searchengineshavelimitedtimeto crawlwebpages,meaningsearchengineswillmorereadilybypassasitewithalowpage speed.Assaidearlier,websitevisitorsbarelyhave6secondsonaveragetowaitfora
websitetoloadafterwhichtheybounce.That’saclearindicationthatwebsitevisitorsdon’t likeslowpages.Forsearchengines,performanceandbetterresultsaresignsofahealthy websitethatpleasescustomers,andsincesearchenginesarealwaysseekingtoimprove thecustomer’sexperience,theywillmorereadilygivehigherrankingtositesthatareatthe forefrontofimprovingcustomerexperience. Therearemanythingsthatcanloweryourpagespeed,these includethefollowing: >>Toolargeimages:havingheavyimagesonawebsitecandrasticallyreducepage speedofthewebsite.ThesolutiontothisistousePNGforimagesthatdonotrequirehigh detailssuchaslogosanduseJPGforotherphotos.Anotherwaytotacklethisistomake surethattheimagesonyourwebsiteareresponsive.Thismeansmakingsurethatevery imageissuitablyresizedaccordingtowhereithastobedisplayed. >>Webhost:mostwebhostsespeciallythereallycheappackagesaffectpagespeed drastically.Thesolutiontothisistopicktherighthostingpackagethatfitthesizeofyour business. >>Externalembeddedmedia:especiallyvideoscanlowerpagespeed.Ifthese mediacontentarehostedexternally,yoursitewouldhavetofirstfetchthosecontentbefore renderingitonyourwebsite.Thetimethatallthesewouldtakecanadduptoslowyour pagespeed.Itisbesttohostthesevideosandothermediaonyourownserver. >>Un-optimizedbrowser,plugins,andapps:Somebrowserfunctionalitiescan affectpagespeed,astheymakewebsitestobeloadeddifferently.AppslikeFlashcan seriouslyloweryourpagespeed. >>Yourtheme:Ifyouareusingathemeforyoursitethenyoushouldbewareofthose heavilydesignedonesthatusuallycontainalotofeffects,asthoseheavyeffectscanlower yourpagespeed. >>Toomanyads:Havingtoomanyadsonapagelowerspagespeed,notforgetting thatitalsodistractsandirritatespagevisitors. >>Heavycode:IfyourcodeespeciallyJavaScriptistoodenseornottooefficient,itwill loweryourpagespeed. >>Widgets:Somecommentareasandsocialbuttonscanhaveanimpactonyourpage speed. Howtoanalyzeyourpagespeed
Ifyouhaveawayofanalyzingyourpagespeed,thenitwouldbeeasyforyoutooptimizeit. Belowarethebesttoolswhenitcomestoanalyzingpagespeedandoverallwebsite performance. A:Webpagetest Webpagetesttoolallowsyoutotestyourwebsitefromdifferentlocationsandbrowsers.All youhavetodoittotypeinyourwebsiteURL,andthenpickalocationfromwhereyouwant toloadyourwebsite.Youcanalsochoosethebrowserthatyouwanttotestthespeedof yourwebsiteon.Thiswouldallowyoutocheckandoptimizehowyourwebsiteloadsfrom differentlocationanddifferentbrowsers. B:Pagespeedinsights PagespeedinsightsisafreetoolfromGooglethatgivesyouinsightsontheelementsthat areslowingyourpagespeed.Fromheavyimagestoplugins,tobrowsercaching,tobad CSStoheavyJavaScript,PagespeedInsightsanalyzesmostimportantfactorsthatcanslow yourpagespeedforbothmobileanddesktop.
C: PingdomWebsiteSpeedTest PingdomWebsiteSpeedTesttoolusesagraphtoshowyoutheexactfilesthatareslowing thegeneralperformanceofyourpage.Inadditiontothat,youcantesttheperformanceof yourwebsitefromdifferentlocationssoastooptimizeitsperformancefordifferentlocations.
D:OnCrawl OnCrawltoolhelpsyoutoanalyzethespeedofyourwebsitewhereyouwouldgetaclear viewofyourloadtimeperformancesbypagedepth,yourweightdistributionandseein detailstheparticularURLsthatareloweringyourloadtimesoyoucoulddosomethingabout them.Thistoolisnotfree,althoughtheyoffera30daystrial. E:GTMETRIX ThebasicversionofGTMETRIXisfreeandallowsyoutodeterminetheperformanceofyour website.ItusesacombinationofYslowandGooglePagespeedInsightstogeneratescores andrecommendationsforawebsite.Thesescoresarerenderedinagraphsoyoucan quicklyviewandanalyzethefactorsloweringyourwebsite’sperformance.Liketheother toolstalkedaboutabove,youcanchoosethelocationfromwhereyouwanttorunyourtest. Analysisfactorslikelocationisactuallyveryimportantasitrelatestowhereyourwebsiteis actuallyhosted.Thetoolscurrentlyallowyoutoruntestsfrommanylocationsincluding London,UK HongKong,China Dallas,USA Vancouver,Canada SaoPaulo,Brazil Sydney,Australia Mumbai,India
Inall,pagespeediscrucial;itisoneofthefactorsthatsearchenginesusetoranksites. Besides,yourcustomerswillnevercomeflockingiftheyhavetowaitforeverforyourpageto load.Youhavetokeepworkingonyourpagespeed.Letworkingonitbeacontinuousthing foryou.Usethetoolsabovetofrequentlyanalyzetheoverallperformanceofyourwebsite andworktowardsimprovingit. Ifyouareinterestedinwebapplicationdevelopmentandwanttoconsultwithusvisitour websiteatwww.coregensolutions.com