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Basics of Destination Markets. By: Holli Howard 2010. Tourism Providers. Airline Companies Cruise Lines Car Rental Agencies Hotels Restaurants Tourist Attractions. Marketing Tools. Brochures Television Radio Print Internet Social Media Sponsors. Employment. Travel Agencies
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Basics of Destination Markets By: Holli Howard 2010
Tourism Providers • Airline Companies • Cruise Lines • Car Rental Agencies • Hotels • Restaurants • Tourist Attractions
Marketing Tools • Brochures • Television • Radio • Print • Internet • Social Media • Sponsors
Employment • Travel Agencies • Tour Operators • Convention and Visitors Bureaus (CVBs) • Trade and Government Organizations
Travel Agencies • Intermediary-agents who do not work directly for a travel provider but sells his or her products for a fee. • Commission-a fee or payment for services based on a percentage of products sold. • Agents are responsible for knowing current fares and pricing structures, package promotions, rules and regulations, travel warnings, and emerging destinations.
Tour Operators • Assembles and markets many travel products as a travel package that is promoted to the public for one all-inclusive price. • Preferred tour rates • Distribution channels
Convention and Visitors Bureaus • Organization that works with meeting planners to provide tourist information services to business and leisure travelers.
Trade and Government Regulations • Membership organizations that sponsor marketing campaigns, promote destination tourism, and offer education and training to their members. • American Hotel and Lodging Association • National Restaurant Association • National Tour Association • Cruise Line International Association
A state organization is responsible for promoting the entire state as a destination. These organizations have budgets to advertise nationally and internationally to increase travel to their regions.