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AGENDA. M2M VALUE CHAIN. M2M playground and players - Summary M2M Service Models Functional Blocks in the M2M Picture Blocks addressable Product Development Strategy 1 st Solution Area The Connectivity & Device Management Platform What does an Operator need from a Management Platform ?
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AGENDA M2M VALUE CHAIN M2M playground and players - Summary M2M Service Models Functional Blocks in the M2M Picture Blocks addressable Product Development Strategy 1st Solution Area The Connectivity & Device Management Platform What does an Operator need from a Management Platform ? Main Requirements Value Proposition Position in an Operator Network High Level Logical Architecture Description of modules Where is in the M2M Picture? SWOT Sample Release Plan 2nd Solution Area The Service Enabler Platform What does an Operator need from a Management Platform ? Main Requirements Value Proposition Position in an Operator Network High Level Logical Architecture Description of modules Where is in the M2M Picture? SWOT Sample Release Plan M2M Standard Bodies Appendix – Market Slides
M2M Playground and Players M2M VALUE CHAIN MANAGEMENT SERVICE ENABLEMENT CONNEC TIVITY CHIP & MODULE DEVICE/ MACHINE BUSINESS SOLUTION APPLICATIONS • Operators • MVNOs • Aggregators • Small size M2M specialized SW vendors • Operators • Small size M2M specialized SW vendors • Few large SIs • Long tailof small local M2M specialized SI • General chipset • M2M specialized • Verticalspecific
truck truck truck M2M Service Models - 1 Enterprise Applications Logistics optimization powered M2M Service Enablement No service definition M2M of yesterday M2M Management No control on M2M traffic, SIM and device Mobile Operator Network Operator is bit pipe Standard SIM Standard data/SMS Tariff & Subscription Connecteddevices
truck truck truck M2M Service Models - 2 Enterprise Applications Logistics optimization powered M2M Service Enablement No service definition Operator is aware of M2M and starts adapting to it M2M Management No control on M2M traffic, SIM and device Mobile Operator Network Limited definitions about M2M on network (SIM, tariff, etc.) Connecteddevices
truck truck truck M2M Service Models - 3 Enterprise Applications Logistics optimization powered M2M Service Enablement No service definition Operator is providing connectivity and management capabilities M2M Management SIM & Device Mngmt PCRF M2M User Management Mobile Operator Network M2M SIMs M2M Tariff APN, IP, MSISDN and IMSI Resource Mgnmt Connecteddevices
truck truck truck M2M Service Models - 4 Enterprise Applications Logistics optimization powered M2M Service Provider definitions Partner&SLAMngmt M2M Data M2M Service Enablement Operator is also at the M2M Service Layer M2M Management SIM & Device Mngmt PCRF M2M User Management Mobile Operator Network M2M SIMs M2M Tariff APN, IP, MSISDN and IMSI Resource Mngmt Connecteddevices
truck truck truck M2M Service Models - 5 Enterprise Applications Logistics optimization powered M2M Service Provider definitions Partner&SLAMngmt M2M Data & Diagnostics M2M Service Enablement MVNO Model – Operator is again bit pipe M2M Management SIM & Device Mngmt PCRF M2M User Management Mobile Operator Network MVNO agreement Connecteddevices
Functional Blocks in the M2M Picture M2M VALUE CHAIN CHIP & MODULE Device APPLICATIONS MANAGEMENT SERVICE ENABLEMENT CONNEC TIVITY BUSINESS SOLUTION Utilities Solution Integration Connectivity Monitoring Charging and Billing Logistics Embedded OS Application Development APIs GGSN, HLR SIM Order Management Device Management Smart Home APN, VPN, IP Management Radius Customer Care ZigBee, Zwave, 6LowPAN Secure Comm. Policy Control and Enforcement M2M SIM Testing Management Automotive SMSC PoS CRM Software Management SIM Card Ethernet, GPRS, 3G Modem MSISDNless SIM User Management Mobile Health MSISDN, IMSI Management Data Warehouse Consultancy Device Support Layer Admin and Partner Portal Detailed Reports and Statistics Client Application Farming M2M Tariff and Plans Smart City Analytics and Reports SIM Application APN, VPN, IP Management Branded Portal Roaming Management Other Enterprise Rules and Alerts Device Management Automation API Device Certification Charging Billing Device Certification Fraud Control and Alerts Device Certification Rating CRM Device State TCM, CINTERION, TELIT, DIGI MANY JASPER, ERICSSON, VODAFONE, TURKCELL AXEDA, NUMEREX, SW TURKCELL TELENOR, VDF IBM, SAP, ORACLE OTA Support M2M Data
Position in an Operator Network OSS M2M Customers/Partners M2M Admin Policy Control & Enforcement VAS SMSC Fraud Management Automatic Device Configuration M2M Connectivity and Device Management Platform BSS Performance Management CRM MBB Charging GGSN Billing Radius Probe HLR Network
High Level Logical Architecture M2M Customers & Admin HTTPS HTTPS WS/REST API Prov. Adapter Account Management Tariff Subscription Management SMS GW CRM SMPP SMSC REST & WS APIs (Automation & Diagnostics) Admin and Partner Portals Branded Portals Account and Device Database Reporting Database API HLR BSS GW CDR Billing and Charging Fraud Controller and Alerts Reporting and Statistics Device Management OTA Engine Diameter API/Gx PCRF Radius Server M2M SIM Test Management Rating Engine M2M PCRF Management Network Adapter Billing and Charging APN and IP Management SIM Management Connectivity Monitoring Gx API Radius API Operator NW Probe GGSN Radius ADC Telenity
truck truck truck Sample use case – SMS communication M2M Customer/Application HTTPS HTTPS WS/REST SMSGW delivers SMS to the application Account Management Tariff Subscription Management REST & WS APIs (Automation & Diagnostics) Admin and Partner Portals Branded Portals Confirmed. Device can send SMS to the recipient address Check whether the device can send an SMS (apply defined policy control rules for the device) Account and Device Database Reporting Database Fraud Controller and Alerts Reporting and Statistics Device Management OTA Engine Device sends SMS message “Warning: Truck speed exceeds the allowed limit” Radius Server M2M SIM Test Management Rating Engine M2M PCRF Management SMSGW Network Adapter Provisioning Adapter BSSGW Billing and Charging APN and IP Management SIM Management Connectivity Monitoring GGSN HLR Billing/Charging CRM SMSC
truck truck truck Sample use case – Data communication M2M Customer/Application HTTPS HTTPS WS/REST Data sent from the device is delivered to the application Account Management Tariff Subscription Management REST & WS APIs (Automation & Diagnostics) Admin and Partner Portals Branded Portals Confirmed. Device has enough data usage quota. Account and Device Database Reporting Database Fraud Controller and Alerts Reporting and Statistics Device Management OTA Engine Device starts sending daily activity report to the logistics application via configured APN Device APN is set by M2M partner admin or operator admin Radius Server M2M SIM Test Management Rating Engine M2M PCRF Management SMSGW Network Adapter Provisioning Adapter BSSGW Billing and Charging APN and IP Management SIM Management Connectivity Monitoring GGSN HLR Billing/Charging CRM SMSC
Potential M2M Services 1 Vending Machines Vending Machines are connected to a centralized server 2 Smart Metering for Gas The gas smartgrids reports a measurement every certain period 9 ATM / POS ATM / POS connected to the bank’s network 3 Fleet Tracking The vehicles can be traced through the path they follow Smart Metering for Water The water smartgrids reports a measurement every certain period 8 4 Emergency Call / Navigation In the case of an emergency, a signal is sent through mobile connection Smart Metering for Electricity The electricity smartgrids reports a measurement every certain period 7 5 Public Transport Buses are monitored in real-time 6 Industrial Telemetry Sensors are monitored in real-time