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Chapter Vignette. Motorola and the Secrets of the OrientFactories in China, Malaysia and SingaporeAsian managers utilizedCultural sensitivity. Home Country ApproachHost Country ApproachRegional ApproachGlobal ApproachSelection CriteriaPast Practices and CriteriaTechnical ExpertiseManageri
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1. International Human Resource Management
2. Chapter Vignette Motorola and the Secrets of the Orient
Factories in China, Malaysia and Singapore
Asian managers utilized
Cultural sensitivity
3. Home Country Approach
Host Country Approach
Regional Approach
Global Approach
Selection Criteria
Past Practices and Criteria
Technical Expertise
Managerial Expertise Recruitment Philosophy and Approach
4. Technical and Managerial Skills
At various levels different skills are needed
Interpersonal skills, intelligence, emotional stability
Family Support
Motives and Desire
Social Skills
Language Skills Characteristics of an Effective International Executive
5. Characteristics of an Effective International Executive (cont’d) Diplomatic Skills
How to deal with host government
Representing the home country
Maturity and Stability
Family Factors
Locally contingent factors
Older People, Females
6. Three Options
Expatriate Manager
Host Country National Manager
Third Country National Manager
Host Country or Third Country Staffing Criteria
Same as expatriate Managers
Additional Criteria
Language of home country
Cultural norms of host country Personnel Selection Options
7. High Tech or Product Orientation
Growth and Internationalization (market orientation)
Multinationalization and Price Competition
Globalization Product Life Cycle and HRM
8. High Tech or Product Orientation
New and Unique Products
High Price Relative to Direct Costs
Dominance of Product Development Function
Home Market
Monopoly Power
Buyers (foreign) Absorb the Cost of Mismatch
Customer Must Speak the language of the MNC
Customer Must Accept Managerial Practices of MNC Ethnocentric:
Personnel Selection- Ability to do the Job Product Life Cycle and HRM
9. Growth and Internationalization (Market Orientation)
Competition -> Expansion to New Markets
Standardization -> Price Competition Begins
Short Product Life Cycle
Local Responsiveness
Cultural Adaptability and Sensitivity
Products: Culturally Appropriate
Selection: Technical Competence, Expatriates and Locals, Language and Cultural Skills
At the Headquarters: Foreign Skills are Not Valued
Foreign National Do Not Reach to High Levels at HQ Product Life Cycle and HRM
10. Multinationalization (Price Competition)
Undifferentiated Products
Price Competition
Integration of Worldwide Operations:
Standardization of Products & Centralization
Reduced Importance of Cultural Factors in Products
Personnel Selection - Best People, Other Nationals
Integration by Creating or Assuming Similarities:
Generic Products and Services, Economies of Scale
Home Country Language
Home Country Values and Culture
Emphasize Corporate Culture Product Life Cycle and HRM
11. Continue–
Integration by Creating or Assuming Similarities.
Ignore Cultural Differences
Reduce the Impact of Cultural Factors
Decreasing Importance of Market Segmentation Based on Cultural Considerations.
Home Country or Third Country Managers Who Assimilate Into HQ’s Corporate Culture Advance. Product Life Cycle and HRM
12. Globalization
Top Quality, Least Cost, Differentiated Products
Attention to Local Tastes of Global Customers
Global Integration-National Responsiveness
Home Country Market is Not Dominant
National Boundaries are Less Important
Cultural Diversity Within the Firm
Market Segmentation Based on Culture
Cultural Sensitivity and Language Skills Product Life Cycle and HRM
13. Pre Departure
Previous Foreign Assignments
Training: Cross-Cultural, International Management
Pre-departure Expectations
After Arrival at Host Country
Work Related Skills: Technical, Functional, Language
Individual Attributes: Social, Diplomatic, Maturity
Non Work factors: Family, Cultural Distance, Locally Contingent Expatriate Cultural Adjustment
14. Aims:
To Reduce Cultural Biases and Develop “Global” Perspective
To Increase Awareness about Diversity of Managerial Practices
To improve Understanding of Business and Management Philosophies and Practices Around the World. International and Intercultural Training
15. Types:
Specific , e.g. Japanese Management
General or Regional, e.g. Southeast Asian
Location:
In-house
Educational and Training Institutions
Methods:
Documentary
Business Games
Role Playing Scenarios International Management Education and Training
16. Useful for All MNC Managers Operating Abroad:
Expatriates
Host Country Nationals
Third Country Nationals
Intend to Develop:
Self Awareness: Recognition of personal assumptions, values, needs, etc.
Cultural Readings: To understand inherent logic in cultural norms
Multiple Perspectives: The ability to suspend judgement about other cultures and appreciate others perspective Intercultural Training
17. Intercultural Communication
Send and Receive messages accurately in different cultures
Cultural Flexibility
Adjust and change expectations and plans in accordance with host country cultural requirements
Cultural Resilience: to handle cultural shock
Skills in Building Interpersonal Relationships
Intercultural facilitation skills
Manage cultural differences constructively. Intercultural Training
18. Specific Intercultural Training
Generalized International Management Education
Introduction and Orientation to the Firm and Corporate Culture:
- Purpose, Mission, Policies, etc.
- Socialization and Indoctrination
Formal e.g. promotion, salary increase
Informal e.g. Superior-Sub Relationship
- Employees Response
/ Managers Favoring Own Culture
/ Host Country & the MNC Cultural Differences Training Host-Country and Third-Country Nationals
19. Foreign Subsidiaries Need Local Employees
Technology Transfer- Training Locals
- Competition for Skilled Labor:
- Observe Cultural Factors e.g. Ethnic Problems (e.g. Moslem-Hindu problem)
- Modify Methods for LDC
- Cultural Idiosyncrasies of Training, e.g. It may not be appropriate to admit a gap in knowledge.
- American Active Learning (by participation) is Not Favored Universally Training Host-Country and Non-Managerial Employees
20. Equitable and Adequate Compensation Package
Consider the Difference in Cost of Living, Taxes Exchange Fluctuations, etc.
Should Result in no Significant Gain or Loss
Comparable to Other MNC Compensation Packages
Equitable Compared to Domestic Compensation
Allow to Transfer Employees Between Subsidiaries Compensation
21. Compensation Methods
- The Headquarters Scale plus Affiliate Differential
- The Citizenship Scale
- The Global Scale Compensation
22. Cost of Living Allowance
Tax Equalization
Children’s Education, Home Leave, Medical
Inflation and Currency Devaluation
Expenses for Professional Obligations
Hardship Bonus for Working Abroad Headquarter and Affiliate Differential Scale
23. Citizenship Scale
Compensate Third Country Nationals
The Manager’s Home Country + Affiliate Differential
- Global Scale
- Same salary for the same job + Affiliate Differential
- Difficulties
Hard to Construct
Technical Aspect may be Measurable and Universal, Role Expectations are Not. Headquarter and Affiliate Differential Scale
24. Host Country Employees Compensation
- Pay More than Local to Attract the Best
- Upward Pressure on Local Wages
- Problems: Differences with Home Country Managers Headquarter and Affiliate Differential Scale