The Networked Academic

1. The Networked Academic The Networked Academic Strategic Social Media Education Corinne Weisgerber, Ph.D. Associate Professor of Communication St. Edward’s University @corinnew

2. ? How would you like to have 100s of Teaching Assistants

3. Setting up a strategic network of professional connections using Step 1: Twitter, Blogs, and Social Bookmarks

4. Having info find you and aggregating that info for later class use

5. Having info find you and aggregating that info for later class use

6. Having info find you and aggregating that info for later class use

7. Aggregating potential course material with social bookmarks Minimal time investment A Diigo tag for each class. Ex.: COMM3309 Public tags = giving back

8. Aggregating potential course material with social bookmarks Minimal time investment A Diigo tag for each class. Ex.: COMM3309 Public tags = giving back

9. Continuous updating of class material. Especially important in rapidly changing fields such as Communication. Informed by resources received from network and aggregated throughout the year. COMM 3309 COMM 3309 Social Media for Public Relations Social Media for Public Relations St. Edward’s University Department of Communication St. Edward’s University ••Department of Communication Section 01 Spring 2010 TH 118 MW 3:30 4:45 p.m. Section 01 •• Spring 2010 •• TH 118 •• MW 3:30 ––4:45 p.m. Instructor: Dr. Corinne Weisgerber Instructor: Dr. Corinne Weisgerber Email: corinnew@stedwards.edu Email: corinnew@stedwards.edu COURSE DESCRIPTION COURSE DESCRIPTION In April 2006, Richard Edelman, CEO of the largest independently owned PR firm in the world, In April 2006, Richard Edelman, CEO of the largest independently owned PR firm in the world, told an audience of PR professionals that: told an audience of PR professionals that: “The media, communications, and marketing landscape in which the public relations industry “The media, communications, and marketing landscape in which the public relations industry was developed is being knocked down [...] It is the decline of media based on top-down was developed is being knocked down [...] It is the decline of media based on aatop-down model of communications. In this model, small group of elites are briefed in advance with model of communications. In this model, aasmall group of elites are briefed in advance with messages that are too often tightly scripted to brief the national newspaper, broadcast messages that are too often tightly scripted to brief the national newspaper, broadcast networks and newsmagazines. The message is then simplified and communicated to mass networks and newsmagazines. The message is then simplified and communicated to aamass audience via advertising or as “earned” editorial. This model is premised on the audience audience via advertising or as “earned” editorial. This model is premised on the audience being passive receptors for the message [...] In the emerging model, as epitomized by being passive receptors for the message [...] In the emerging model, as epitomized by YouTube, MySpace, Oh My News and Wikipedia, ordinary people provide content to others. YouTube, MySpace, Oh My News and Wikipedia, ordinary people provide content to others. Ideas and information are passed virally. This consumer generated content alters the laws of Ideas and information are passed virally. This consumer generated content alters the laws of control of message. Many are calling this new social and user driven media ‘Web 2.0.’” control of message. Many are calling this new social and user driven media ‘Web 2.0.’” COURSE ASSIGNMENTS COURSE ASSIGNMENTS SOCIAL MEDIA AUDIT SOCIAL MEDIA AUDIT Many thanks to Barbara Nixon from Georgia Southern University. This project is based heavily on her work there. **Many thanks to Barbara Nixon from Georgia Southern University. This project is based heavily on her work there. This assignment gives you an opportunity to learn how to monitor blog and other social media This assignment gives you an opportunity to learn how to monitor blog and other social media content in way that provides similar insight offered by more traditional environmental scanning content in aaway that provides similar insight offered by more traditional environmental scanning methods. Many people will discuss your client or organization and its products/services on their methods. Many people will discuss your client or organization and its products/services on their own Web sites or on social media sites, outside of realm traditional media. Just as it is important for own Web sites or on social media sites, outside of realm traditional media. Just as it is important for you to know what the media and your community are saying about your organization and its you to know what the media and your community are saying about your organization and its products/services, it is important to know what is being said in social media sites like blogs, social products/services, it is important to know what is being said in social media sites like blogs, social networks, and microblogs. networks, and microblogs. For this assignment, you will: For this assignment, you will: monitor the online conversation that has occurred about an organization or brand of your •• monitor the online conversation that has occurred about an organization or brand of your choosing during the past weeks choosing during the past 44weeks create table for your data, and •• create aatable for your data, and write an analysis of the conversation with suggestions for action. •• write an analysis of the conversation with suggestions for action.

10. OPEN { { Scholarship

11. OPEN { { Scholarship I share You share we all gain

12. The Networked Class: Crowdsourced syllabi • Collaborative assignments • Shared projects • Shared class activities • Shared slides

13. The Networked Class: Crowdsourced syllabi • Collaborative assignments • Shared projects • Shared class activities • Shared slides

14. The Networked Class: Crowdsourced syllabi • Collaborative assignments • Shared projects • Shared class activities • Shared slides

15. The Networked Class: Crowdsourced syllabi • Collaborative assignments • Shared projects • Shared class activities • Shared slides

16. The Networked Class: Crowdsourced syllabi • Collaborative assignments • Shared projects • Shared class activities • Shared slides

17. The network provides the resources The networked academic curates them

18. The Professor as MODEL Scaffolding & Modeling Theories Teachers should model behavior & guide learners through an activity to increase their confidence and competence and then gradually withdraw the scaffold to encourage independent learning.

19. Modeling to students how to create their own learning network Step 2: Guiding them through the curation process

20. Teaching students to identify experts & tap into their social media streams

21. Teaching students to filter, aggregate and add value to online resources received through their network

22. INDEPENDENT LEARNING Facilitated by Social Media Networked Academic

23. INDEPENDENT LEARNING Facilitated by Social Media Networked Academic becomes Teacher Curator

24. INDEPENDENT LEARNING Facilitated by Social Media Networked Academic models Networked Student becomes Teacher Curator

25. INDEPENDENT LEARNING Facilitated by Social Media Networked Academic Networked Student Student Curator models becomes models becomes Teacher Curator