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7 Pillars of Digital Marketing Success KEY INSIGHTS & OPPORTUNITIES Presented by Tim Simone, Vice President of Dir

7 Pillars of Digital Marketing Success KEY INSIGHTS & OPPORTUNITIES Presented by Tim Simone, Vice President of Directories Ian Larson, Digital Director. We Share Common Goals. Attention of Target Audience: Advanced M anufacturing P rofessionals Driving Conversations vs. Broadcasting

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7 Pillars of Digital Marketing Success KEY INSIGHTS & OPPORTUNITIES Presented by Tim Simone, Vice President of Dir

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  1. 7 Pillars of Digital Marketing Success KEY INSIGHTS & OPPORTUNITIES Presented by Tim Simone, Vice President of Directories Ian Larson, Digital Director

  2. We Share Common Goals • Attention of Target Audience: Advanced Manufacturing Professionals • Driving Conversations vs. Broadcasting • Success of Digital Translates to Success of Offline/Face-to-Face (i.e. Events) • Understanding & Using Analytics

  3. 7 Pillars of Digital Marketing Success • Know Your Keywords • Continuous Quality Content • Perceived Value > Perceived Cost • Cross Channel Experience • Personalization • Referral • Get Out of the Building

  4. It All Starts With Keywords Capitalize on the 100 BILLON Google searches per month • What are keywords? • Why Are They Important? • Why Do Research? • How To Research.

  5. Continuous Quality Content • Keywords Drive Content • Content Drives Traffic • Search Engines Love Content

  6. Continuous steam of content around identified topics/keywords

  7. Google Search Saturday Feb. 8th – NOT signed into Google

  8. Value Force vs. Cost Force Perceived Value > Perceived Cost Appeal Exclusivity Credibility Clarity

  9. UBM Canon’s New Event Websites

  10. Cross-Channel Experience multichannel customers spend about 3x more Continuity Congruence Value Proposition

  11. Personalization 53% of customers said they are more likely to purchase when a brand personalizes digital communications. Relevancy Sophisticated Consumers Targeted

  12. Referral 77% of customers are more likely to buy when referred by a friend “ 65% of new business comes from referrals” —New York Times

  13. Get Out of the Building 48% of event attendees say f2f is more valuable to them now that it was two years ago. 95% of exhibitors say show meetings are a key factor in building & maintaining long term relationships Explore, Validate, Refine Build to an Apex

  14. Thank You!

  15. MD&M West Cross-Channel Example Attendee Invite E-Mail MD&M West Website Attendee Mailer Web Banner

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