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CAMPAIGN ELEMENTS

CAMPAIGN ELEMENTS. SOFT LAUNCH - WEBSITE. PLEDGE. ON GROUND ACTIVATION. ON GROUND ACTIVATION. 22 nd & 23 rd Nov. 4 cities, 8 days. Each city: 2 days on Fri & Sat. 22 nd & 23 rd Nov. 29 th & 30 th Nov. 29 th & 30 th Nov. ON GROUND ACTIVATION. HOW.

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CAMPAIGN ELEMENTS

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  1. CAMPAIGN ELEMENTS

  2. SOFT LAUNCH - WEBSITE

  3. PLEDGE

  4. ON GROUND ACTIVATION

  5. ON GROUND ACTIVATION 22nd & 23rd Nov 4 cities, 8 days Each city: 2 days on Fri & Sat 22nd & 23rd Nov 29th & 30th Nov 29th & 30th Nov

  6. ON GROUND ACTIVATION

  7. HOW Radio Support across the on ground campaign Get people to tweet #poo2loo Inform twitter on ground locations Drive traffic to the microsite Inform on ground activity locations Encourage youth to upload pics on their Facebook page

  8. FACEBOOK

  9. TWITTER

  10. POSTERS AND BANNERS

  11. POSTERS AND BANNERS

  12. POO2LOO GAME

  13. MOBILE APPLICATION

  14. POO SONG

  15. VIDEOS

  16. WEBCERT • an online concert where youth bands will be performing the poo song.

  17. MEDIA OUTREACH/ STATE INVOLVEMENT • 11 November: Roundtable. • On ground activation • Partnership with radio stations. • Ongoing media engagement throughout the campaign period. Next engagement: Twitter activity 13-14 December. • Link to existing partnerships: Art of Living. • Bootcamps to be organized at state level to engage key influencers.

  18. PARTNERSHIPS • We’re partnering with Private Sector companies and civil society organizations to help us spread the word

  19. PARTNERSHIPS • Archies • Change.org • Protsahan • Indian Institute of Technology • WASH UNITED • Right to Sanitation campaign • Rocketalk • Google • On Mobile

  20. WHAT’S NEXT • Target audience A: UNICEF will diversify the campaign to reach a new cohort of generation next (living in tier II and III towns and/or peri-urban settings) • The identification and brokerage of a range of partners. • Extension of the ’Poo to the Loo’ campaign materials into different local languages and contexts • Capacity development with youth networks to improve access and use to social media content building.

  21. WHAT’S NEXT • Target B: School children (many of whom are open defecators, or reluctant school toilet users) • Modification of existing ’Poo to the Loo’ materials (the Mr Poo character, micro-site, song, video, messaging) to comprise an age appropriate ’Take Mr Poo to the School Loo’ activation and teaching support kit for participating schools in five states. 1,000 schoolsin Assam, West Bengal, MP, Maharashtra and West Bengal. • The use of child to child learning and mentoring in and between schools, to trigger children’s interest and stimulate behaviour change. Target B training Target A – Role models. • Well targeted capacity development (roundtables, workshops) so that key actors understand the campaign and are able to execute it appropriately. • Integration of the activation and teaching support kit in to the existing Ministry of Drinking Water and Sanitation’s WASH in Schools Leadership Course (launched 2013). • Knowledge management, monitoring and evaluation

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