Business Plan: Example and Marketing Strategies

1.  Business Plan: Example and Marketing Strategies Home corpseed corpseed Jamesh Business Plan: Example and Marke?ng ﺴ ا ﻟ ﺪ ﺧ ﻮ ل ﻞ ﺠ ﻴ ﺗ Strategies Home ﻟ ﻮ ﺣ ﺔ ﻌ ﻠ ﻮ ﻣ ﺎ ت How to make a business plan? Because it's important? Does this project serve only to companies that we will have to open shortly and startups, or is it good to have it also ?for our usual activity, the one for which we are already working ا ﻟ ﻤ ت ﺎ ﻗ ﺎ ﺴ ا ﻟ ﻤ ا ﻟ ﺘ ﻘ ﻮ ﻳ ﻢ ق ﻨ ﺪ و ا ﻟ ﻮ ا ر د ﺻ Not having a plan is the plan to fail, as Americans recall in practically all the manuals for business planning and management and we too can only agree on this specific .point The business plan is a fundamentally important tool not only in the event that we go to ask for financing to hunt for new members, but also to plan and plan the growth of .our company If you want to have an example of a business plan and understand how to create the .right one for you, read on Related Post: How to Become Better With Open A Business Business plan: model and u?lity Before starting to implement our Business Plan, we will surely have to understand what it is for: without objectives, you will not go anywhere and you will end up .creating a bland document that will not really interest anyone The business plan can be used for several reasons and for :different purposes It is a path guide, a strategic guide that includes the steps that must be taken, from .1 here to the complete start of the business. A sort of conceptual map, thanks to which we will know along which lines to move without the need to recalibrate our ;rudder day by day it is an analysis guide : a good business plan is not only useful when it is perfect, .2 but also when it is able to make us understand, even afterwards, what are the strengths and weaknesses of the project it is a guide to the objectives: the business plan also serves to have objectives and .3 above all measuring points for the progress of the company in the future. Setting credible goals is certainly important, but it is equally important not to go too far;

2. businesses organize themselves to create wealth and we will have to try to make the most of it once the business starts it is a guide to financial needs: thanks to the business plan we should have a clear .4 picture of start-up and management costs. For this reason, the business plan is also very important for eventual lenders, given that it will be from this document that the company's objectives, costs, as well as the methods for achieving a balanced .budget will become clear it is a guide for potential partners: especially since the start-up philosophy has also .5 invaded the Indian economic space, many are looking for the so-called venture capitalists , those who buy parts of newly born companies in the hope of realizing revenues then reselling them to dozens of times the price; the business plan is the fundamental document to maintain the first relationships with potential partners and to start looking for them a guide to how you plan to make money: companies must definitely not start .6 grinding profits from the beginning, but this does not mean that in our business plan there should not be what is the main plan for making money; in some cases it is a non-trivial plan, especially for companies that will find themselves operating in the new economy , where profiles often arrive deferred and are not generated .through direct sales ?What are the basic parts of a good business plan A good business plan has some fundamental parts that we cannot absolutely ignore if our goal is really to prepare a complete document for us, for potential members and .for potential investors Related Post: The New Ideas for business setup: Here are the 6 Trends that will Drive the Business of the Future Let's see together which parts of the document are absolutely necessary, how to .compile them and how to organize them The cover No, you absolutely don't need bright colors or typographical fonts. All you need is a :standard cover, which shows all the "personal" information Company name .1 Name of the entrepreneur .2 addresses .3 Name of the project .4 Nothing else is needed, except in some cases to add who the recipient of our business .plan is, as long as obviously there really is one and it is not a completely standard BP In the event that the business plan is prepared with regard to a specific meeting, it is better to also enter the name of the meeting and if the specific recipient is also .present The execu?ve summary The Executive Summary is, above all for those who are thinking of trying to find capital .also abroad, the fundamental part of the business plan It is the initial part of the document and the one that must summarize, as precisely as .concisely, the whole point of the plan Related Post: How to Start a Startup in the USA: our advice It is something that we borrowed from the United States, where the ability to .summarize even complex ideas in a few lines is something highly appreciated

3. :In the Execu?ve Summary we will necessarily Explain what are the foundations on which our business plan is based: what .1 services will we offer? What goods? On which markets? To who? Why should ?there be room for our company in this specific segment analyze the market, possibly referring to data that will be inserted later in the .2 document avoid any type of advertising cut: it is not a landing page, it is not a piece of .3 advertising; the Executive Summary must be considered an essential document that tells what the wishes, expectations and operating methods of the company we are creating are also avoid the slogans: as mentioned above we are not in front of a document that .4 (must act as advertising (for marketing there will certainly be space ahead avoid going too far: a length between 1 and 3 folders is to be considered optimal; .5 where there is no need to lengthen the broth excessively, less is more , in the sense that a document that is more concise than a longer one and does not add anything to the detail of the company is preferred Related Post: The Guide to Starting a Business in the United States The first impression is often the one that can channel the discussion on our business plan in the right tracks: we devote the maximum attention and time possible to the .realization of our Executive Summary The descrip?on of the company Who we are? It seems like a question that would be easy to answer, but it is not .necessarily so In our descrip?on of the company we will have to :necessarily insert Our corporate mission: it is not just about making money, but about bringing to the .1 market and society a way of doing and seeing things. American companies use it very often and it is an increasingly popular company feature also in our area the objectives to be achieved: economic and non-economic, growth and .2 organization; where do we want to be between 5, 10 and 15 years thanks to the ?project that we are presenting with our business plan In which sector do we operate? It is not said that our interlocutor is exactly aware .3 of what is happening in our reference market; for this reason it is always good to make a brief introduction on what our reference and present market is What factors can determine our success? What must we achieve and how must .4 ?the market move to make our company a success Have we already achieved success? Let's tell them, specifying how we got them .5 and what decisions were important to achieve these goals; investors and banks, like everyone else, love success stories and certainly become more enticed to participate in a project that sees winners at work Do we have any weaknesses? Where do you need to improve? This is definitely the .6 time to talk about it, without false representations, but trying to describe in all respects what caused us difficulties and which could continue to create it Illustrate product, goods, and services Immediately after describing our company it is necessary in our Business Plan to go and insert a discussion of what are the products and / or services that we think we are .going to market The descrip?on of the individual products must

4. :necessarily describe the characteristics of the product: if it concerns goods there must also be a physical .1 description of the product; the description must be as detailed as possible, also in the use of the product and in the advantages it can actually bring to end users, whether they are business users or consumers The purpose of our product: what problem does it solve? These are a few lines .2 through which we will have to manage to convey the usefulness of the product we are going to sell; a useless product does not sell and for this reason it is absolutely necessary to underline, without excessive advertising verve, what is the possible use of our product The attractions and the superiority with respect to the competition: we have the .3 edge over the competition? Why do we think consumers or businesses should choose our product over others? Let's explain it in this section What is possible evolution of our product? How will it improve in the future? What .4 ideas do we already have in the pipeline? How do we plan to respond to new ?market needs if there are already brands registered or products, everything must necessarily be .5 reported in this section, especially if their economic importance is important Could our product or service become obsolete? If yes, when and why? What are .6 ?we going to do in that case? How are we going to get competitive again What are the pricing policies that we plan to apply? What prices? Like? Will they be .7 ?subscription services The importance of the value chain The value chain is a model of fundamental importance, which describes the .organizational structure through limited and not necessarily consequent processes :Organizing a good value chain means put the logistics in input: ie goods and services we need to run the company and .1 produce goods and services the operational activities: namely how our goods will be made .2 the logistics in output: that is how our product is delivered .3 Human resource management: how do we plan to research, select, hire, update our .4 ?staff Technology development: will it be in house? Or are we thinking of buying services .5 ?from external companies the financial planning of investments and payments .6 The model of the value chain is a bit dated and is complex to the point of being .suitable only for describing the operational activities of very large companies In the event that our company is not particularly articulated, there will not necessarily .be a need to insert the chain into our business plan The analysis of the sector within the Business Plan In which sector do we operate? Defining where we will be located is of fundamental .importance to choose both the operating methods, and for allocating resources .For this purpose it may be more than useful to make additional readings The best model that can be used in this specific section of our Business Plan is Porter's .five competitive forces model It is a very popular model that allows, if followed, offering our interlocutor a rather :detailed analysis of our sector of reference The direct competitors are all those offering similar goods or that otherwise goes to .1 solve the same problem of ours. This section includes the number and strength of

5. the competitors, any economies of scale, any information asymmetry, the positive and negative externalities of the project, as well as the barriers to entering the sector The suppliers: no company works without relying on additional suppliers. In order .2 to have a picture as detailed as possible, both the suppliers in their entirety and the structuring of the market itself should be identified: how many are there? How do ?prices fluctuate? How easy is it to replace one supplier with another The customers who are the target customers for this specific area? How should we .3 move? How much are they used to spending on services similar to ours? How much ?would they be willing to spend on a better quality service The subjects that could enter the market: if our sector of reference is one of those .4 particularly in ferment, we should at least include the large groups that could be interested in the matter and enter as competitors or suppliers within the sector of reference The marke?ng strategy A good product without a good marketing strategy is a product that never reaches the customer, that is, that it is not sold and therefore does not offer any type of possibility .to the company that produces it Within the sec?on of the Business Plan dedicated to the :Marke?ng strategy it will be necessary to insert the product: quality, lines, membership, services that we plan to provide .1 (after-sales, the guarantee (if additional and additional to that required by law Enter the price: what is the selling price of our reference product? How should we .2 move in order to occupy a profitable market segment? Will we charge different ?prices for different clients Talk about distribution: will we sell directly or will we have to rely on an external .3 distributor? Are there already potential agreements in this regard? How should we ?move to get our product on the market Talk about promotion and advertising: how do we plan to make our product .4 known? What are our strategies for building our brand? What can we do to ?improve our reputation on the market The corporate organiza?onal structure For a great project and a great success, a great team is necessarily needed to bring .home the result Within this section, however, we will not necessarily limit ourselves to what is an examination of the people we think of integrating into the company organization. In :fact, it will be necessary identify cadres and skills, their distribution, analyze them qualitatively and .1 qualitatively identify common goals that the team can put on the table .2 identify the tasks and skills of each team member: this is a section of fundamental .3 importance, given that it is from here that the success or otherwise of our team will be determined Identify the hierarchy within the company: who answers who? Who has the role of .4 ?leading the different divisions of the company The opera?onal plan of our company Up to now there has been almost only small talk, very important small talk because they have defined our operating horizon, but little has been said about how we plan to .achieve our goal

6. Within our opera?onal plan we will therefore have to go :to insert The procedural organization of work: how will the goods be produced? What steps .1 ?should it take? Which sections of the company will take care of it The organization of capital flows: when and how much do you spend? When and .2 ?how much do you earn? How do we plan to source operational capital Production techniques: how are the goods or service we are going to sell .3 ?specifically made ?How is the sales force organized? What are the goals? What are the contacts .4 ?What policies do we plan to adopt with suppliers? When will we pay? And how .5 This is one of the parts of our plan that must be drawn up in as much detail as possible, given that it is precisely from here that the success or otherwise of our business .activity will depend Financial analysis: let's talk about money in closing The closure of our Business Plan will have to be all about the financial problems of our .plan :Within the final section we will necessarily have to insert the cost for USA business setup that we have described in the Business Plan that .1 will be concluded the possible need to resort to sources of financing .2 amortization plans for productive capital expenses, such as machinery .3 In the event that we had recourse to financing, how quickly do we plan to repay .4 ?the capital that has been lent to us How will we pay suppliers? What about the staff? What will be the expense for the .5 ?people who will collaborate with us How and when will customers pay ? With what deadlines? And in what ways? How .6 ?do we plan to deal with any delays The financial section of the Business Plan is one of the most important and whether it is a document prepared to look for shareholders and investors, or whether it is a document that we have instead made for internal use, we will have to strive to .organize the information contained in this section according to truth A financial Business Plan prepared incorrectly or with too optimistic estimates can .decree the premature closure of all our company Related Post: How to create a financial company ﺔ ﺤ ﻔ ﺼ ا ﻟ ﺗ ﻌ ﻠ ﻴ ﻘ ﺎ ت ﺗ ﻌ ﻠ ﻴ ﻘ ﺎ ت ن ﺑ ﺪ و : ﺪ ﻳ ﺪ ﺟ ﺗ ﻌ ﻠ ﻴ ﻖ ﺎ ﻓ ﺔ ﺿ إ ﻼ ً ﺎ ء أ ن ﺔ . ﺤ ﻔ ﺼ ا ﻟ ه ﺬ ﻫ ﻰ ﻠ ﻋ ﺗ ﻌ ﻠ ﻴ ﻘ ﺎ ت ﺸ ﻹ ﻧ ﺠ ﺴ ﻣ ن ﺗ ﻜ ﻮ ﻚ ﻠ ﻴ ﻋ Home ﺬ ا ﻢ ﺴ ا ﻟ ﻘ ﺑ ﻬ ﺔ ﺻ ﺨ ﺎ ا ﻟ ت ﺤ ﺎ ﻔ ﺼ ا ﻟ

7. Business Plan: Example and Marketing Strategies