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AGENDA

AGENDA. Why TOURISMlink ? What is TOURISMlink ? Advantages TL How will TL work ? Destination Rimini: setting up the pilot Business model Fonctionalities for destination markets. WHY TOURISMlink ?.

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AGENDA

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  1. AGENDA WhyTOURISMlink? WhatisTOURISMlink? Advantages TL How will TL work? Destination Rimini: setting up the pilot Business model Fonctionalities for destination markets

  2. WHY TOURISMlink ?

  3. Commission wants to increase the use of ICTs in tourismsector (speciallySMEs) • There isno European wide Tourism industry online platformlinkingSMEs in source markets and destinations (B2B) • Letscreatethatplatform !

  4. Call for tenders published in June 2011 Project presented in September & awarded in December 2011

  5. Università Commerciale Luigi Bocconi Scientific support HOTREC EU association representing hotels, restaurants and cafes ECTAA EU association of travel agents and tour operators InstitutoTechnologicoHotelero (ITH)  Builder of the platform ZN.be Communication agency

  6. Additional cooperation

  7. WHAT IS TOURISMlink ?

  8. EU funded initiative • Create set of European interoperability standards for tourism enterprises • Develop a simple , low-cost and easy to use online platform (TOURISMlink) for data sharing and business transactions between tourism enterprises

  9. EU funded initiative • DesignedforSMEs and micro enterprises in tourism sector • Allowparticipantstooffer a widervariety of productstoclientsincludingcomplementaryofferservices (restaurants, museumsetc.)

  10. EU funded initiative • Improve connections of SME’s to global digital value chain → to improve their competitiveness • Enhance business relationships between source markets and destinations → to facilitate business transactions

  11. EU funded initiative Linking professional tourism actors (B2B) Tour operators Accommodations Integration of processes Integration of processes PMS, CRS and Channel Manager Travel agents Complementary offer More profitand lesscoststransactin the tourismindustry

  12. Advantages of the platform?

  13. Advantages platform • Industry driven • Connection to 9 source markets in 9 ≠ countries •  • Europe wide geographical scope • Opportunity to increase occupancy; and revenues (make business)

  14. Advantages platform • Solve interoperability problems • Compatible existing IT systems • PMS, Channel Manager, BI CRS → free until July 2014 • (usual market price: 6000/18.000€/year/ hotel) • Possibility to offer new products (new niches market: including variety of complementary offer)

  15. HOW WILL TOURISMlink WORK ?Project phases

  16. An almost 3-yearsproject- 5 main phases: • MarketAnalysis(completed) • Design of a B2B InteroperabilityFramework/platformfor online distribution (Technology) • Testingplatformthrough 3 pilots - (including Rimini) • Business model / Governance model • Others: Final Conference& Communication Strategy

  17. Marketanalysis / Conclusions: Amongst the main barriers for tourism SMEs in adoption of new ICTs are: • high implementation costs (both economic & organisational) • problems encountered in achieving good interoperability of ICT systems • lack of agreed technical standards for data representation and exchange

  18. Tecnhology (Interoperabilityframework) • InteroperabilityFramework beingconstructedusing the followinginterconnectingelements: • Central reservation system (CRS): data base containing information on all productsavailable on the platform • Management system: property management systems (PMS) or Tourismlinksoftware (room availability; bookings etc.) • Channel management: immediate and automaticintegration and adaptation of all data • ↓ • + takingintoaccount the comments of participatingcompanies

  19. 3 Pilots phases - testing platform Three (3) Pilots, each including: Three (3) source markets One (1) Destination Source Source Source Source Source Source Source Source Source Destination Destination Destination

  20. Planned pilots Retailers in CzechRepublic Supplyside in Valencia Retailers in Finland Retailers in Croatia First pilot Retailers in Germany Retailers in Sweden Supplyside in Croatia Retailers in Belgium Second pilot Retailers in Romania Retailers in Portugal Supplyside in Rimini Retailers in Greece Third pilot

  21. Setting up the pilots

  22. Participating companies pre-selection requirements • Be a tourism business & proficient with computers; • Be a legally registered company; • Experience with online databases; • Internet connection (2MBps); • Experience in the use of extranets to load product / service / information; • Use of a management system (PMS) / Reservation system with external connection – in the case of complementary offer

  23. Participating companies pre-selection requirements (cont´d…) • Systems with online availability and priced products; • Connection with B2B channels; • Follow the usual industry process flows (availability checks, bookings, confirmations, etc…) • Based on OTA (Open Travel Alliance) and XML …

  24. Participating companies: training on TOURISMlink • Focusondifferentfunctionalities/modules of TOURISMlink • Objective: general overview of howtheplatformworks and firstlevelassistancetocompanies • Content of training fordestinations: • loadingtheproduct; • creating new products; • usingtheinventory manager; • settingrates and offers; • differentapplications of the modules CSR, PMS etc; • understanding reserves manager, • Payment and cancellationproceduresetc

  25. Pilot implementation.. Starting the pilot.. • Once the implementation of connectors and interfaces to allow companies exchange information and carry out transactions (connect supply and demand) has been done • and • Online training for participating companies delivered..

  26. Pilot set-up (Once the training and technologicaladaptations are completed) Theplatformfor marketing & tourismproductdistributionbetweencompanies in destination and sourcemarkets, willbetested in real time as new products are created and reservationsmade, etc.

  27. Accommodation state of play List of sale channels already available: Others: Venere… More in the pipeline!

  28. Functionalities for Destination markets

  29. 30 TOURISMLink Architecture Accommodations Complementary Offer Tourismlink Backoffice Tourismlink C.OfferBackoffice PMS Technicalintegration Product Database B2B ChannelsConnected Source Market agencies

  30. 31 Accommodation back office functionalities • TOURISMlink back office features includes a comprehensive and flexible web-based Property Management System that helps to manage hotel operations seamlessly through its Frontdesk, Booking Engine, Distribution channel manager and Data mining.

  31. 32 Accommodation main Functionality Property Pre-configurator. Management of various types definition: Room types, occupancy, Board type and offer types to commercialize. Multi-rate management. Management of price and sale conditions depending on customer. Availability alarms. Booking notifications in real time. Avoid fax or e-mail. Immediate update for inventory, rate offers and supplements. Availability management and minimum stay. Flexible, intuitive and fast availability management. Coverage of most frequent supplement and discounts. Quick release system and / or change the inventory system. Load multimedia. photos, directions, areas, GPS location ...

  32. 33 4 Steps to put your hotel on platform/market Access totheplatform Configuration Rates Operative • Set parameters to configure template from which will be established prices and inventory • Set Room types • Configure Price/taxes • Set Board Types • Set Passenger type • Set Days of entry • Set Inventory • Set supplements and discounts types • Set Clients • Request to join TOURISMlink. • Once credentials have been provided, you can access to the platform: • http://hotel.tourismlink.eu • Unlimited number of rate plans • Rate management depending on customer. • Set supplements and discounts amounts. • Multi-level inventory control by room class and room type • Rate tester. Availability request form, showing the prices that will be displayed to the end user. • Booking notification in real time. • Reservations appear on Booking module screen as soon as they are made and the rates and availability are constantly synchronized to prevent double bookings.

  33. 34 Access to the platform RequestforparticipationwithTOURISMlink. Once credentialshavebeenprovided, you can accesstotheplatform: http://hotel.tourismlink.eu Afterenteringthecredentialsyou can accesstothe home (withthemainmenu) • Bookingmanagement. AvailableOperations: • Searchbookings • Cancellations • Confirmationsforon-requestbookings • Seebookingdetail Rates, prices and inventorymanagement Posibilitytoadd new bookingsforclients as itwas a Call center Usermanagement Addaccomodationmulti-languagedescriptions Accomodationconfiguration: AvailableRoomtype, boardtypes, etc.

  34. 35 Hotel configuration Set Room types available Add Characteristic to the room type if needed These Room types are used to create Rate/prices at Rate management Quick and easy configuration of all room types, board types, room characteristics, hotel data, and others. A flexible way to configure your rates and inventory (values and diversities) according perfectly to your needs. Configure Price /Taxes Set Board types available Passenger types Displayed sections at rate management Stay and check-in dates restrictions (minimum stay, maximum stay, exact days) Inventory Languages Supplement configuration. Selection and configuration of the supplements that desire to use at rate management module Clients configuration. Selection of the clients that would have access to the product Configure Bookings e-mail notifications for each accommodation

  35. Rate configuration detail • Rate plans architecture: • Definition of amounts ( net price or Retail Price) • Definition of client commission • Definition of Payment price • Definition of minimum stay restriction • Cancellation penalties Unlimited number of rate plans management Multi-level inventory control by room class and room type Set supplements and discounts amounts • Price configurationforthe dates appliedtotherate • Rate tester. Availability request form, showing the prices that will be displayed to the end user.

  36. Administrative tools • Enables the hoteliers to easily keep track of bookings made at their hotel/s: • Booking notification in real time. • Reservations appear on Booking module screen as soon as they are made and the rates and availability are constantly synchronized to prevent double bookings.

  37. 38 Complementary offer back office functionalities • TOURISMlink back office features includes a comprehensive and flexible web-based complementary management System that helps to manage product operations seamlessly through its Frontdesk, Booking Engine, Distribution channel manager and Data mining.

  38. Complementary offer main functionalities Multi-rate management. Management of price and sale conditions depending on customer. Availability alarms. Booking notifications in real time. Avoid fax or e-mail. Immediate update for inventory, rate offers and supplements. Flexible inventory. Set inventory based on timetable or free sales. Channel manager. Direct channels & graphic booking engine to allow direct connectivity. 39

  39. 40 4 Steps to put your product on platform/ market Access totheplatform Enclosure / Tickets Rates Operative • Set enclosure description (Optional): Set localization and type passengers permitted. • Set Tickets : • Time tableDefinition. Days of theweekhours and duration. • Price rangedefinition. • Inventorymodeldefinition • Addmulti-languagedescriptions • RequesttojoinTOURISMlink. • Once credentialshavebeenprovided, you can accesstotheplatform: • http://oc.tourismlink.eu • Productis pre-configuredbytecnicalteam ! • No needtomodify • Unlimited number of rate plans • Rate management depending on customer. • Multi-level inventory control by timetable • Rate tester. Availability request form, showing the prices that will be displayed to the end user. • Booking notification in real time. • Reservations appear on Booking module screen as soon as they are made and the rates and availability are constantly synchronized to prevent double bookings.

  40. 41 Access to the platform RequestforparticipationwithTOURISMlink. Once credentialshavebeenprovided, you can accesstotheplatform: http://oc.tourismlink.eu Afterenteringthecredentialsyou can accesstothe home (withthemainmenu) • Ticket management. Availableoperations: • Time tableDefinition. Days of theweekhours and duration. • Price rangedefinition. • Inventorymodeldefinition • Definition of modalities Adddescription of enclosure (Optional): Localization, clientsallowed Rates, prices and inventorymanagement • Productprimaryconfigurations: • Inventoryconfiguration, • Timetableconfiguration, etc. • Bookingmanagement. AvailableOperations: • Searchbookings • Cancellations • Confirmationsforon-requestbookings • Seebookingdetail

  41. 42 Ticket configuration Quick and easy configuration of the service. A flexible way to configure your product: (tiemtable, inventory model, etc.). Multi-media descriptions of the ticket Definition of the ticket: localization and type of passengers • Timetabledefinition • Price ranges • Inventorymodel Definition of theModality: Selection of passengertypesfromthe ticket

  42. Rate configuration detail • Rate plans architecture: • Definition of rate modalities • Definition of client commission • Definition of timetable dates (defined at the ticket) • Definition of cancellation policies • Duration restrictions Unlimited number of rate plans management Multi-level inventory control by room class and room type • Price configurationforthe dates appliedtotherate • Rate tester. Availability request form, showing the prices that will be displayed to the end user.

  43. Administrative tools • Enables to easily keep track of bookings made of your product/s: • Booking notification in real time. • Reservations appear on Booking module screen as soon as they are made and the rates and availability are constantly synchronized to prevent double bookings.

  44. BUSINESS MODEL?TOURISMlinkfrom 2014 onwards…

  45. Business model • Free for 50 companies in destinations • As from end of the project (July 2014), maintenance fee to be paid • (probably amount between 500/1000€ per year depending on the dimensions of accommodation) •  • Hoteliers to inform about values achieved along year → help partners define right costs after July 2014 • Every hotel will keep its freedom to negotiate individually its contractual terms with TAs & TOs

  46. Your contribution counts! Get in contact

  47. www.tourismlink.eu

  48. Your contribution counts! Get in contact

  49. THANK YOU!

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