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Community Project MBA 2012/2013

Community Project MBA 2012/2013. Jaime Guzmán Leigh Fisher Kotaro Kawauchi Eiichi Kiyokawa. Project scope. Client brief.

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Community Project MBA 2012/2013

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  1. Community ProjectMBA 2012/2013 Jaime Guzmán Leigh Fisher Kotaro Kawauchi Eiichi Kiyokawa

  2. Project scope

  3. Client brief • The ultimate aim of the Transition Town initiative is to build resilience into our community so that when fossil fuels are no longer available or are prohibitively expensive we already have some practical local alternatives in place. We believe that building this resilience will also help us combat the adverse effects of climate change. • The next part of our mission is to get more people in Berkhamsted involved. We want as many people as possible to join our action groups and to come up with ideas on how to use less energy. From small ideas like making our town ‘plastic bag free’ and trying to grow increasing amounts of our own food locally to large ideas like providing some sort of local sustainable energy supply. • This will not be an easy process, but it offers us a unique opportunity to help shape our local community and work together on local initiatives that may one day be key to maintaining our standard of living in the face of Peak Oil and Climate Change.

  4. Project objective • Review TTB strategy • Assess similar successful initiatives • Identify opportunities for TTB to build on its achievements to date • Make practical and feasible recommendations for moving forward

  5. Learning from other organisations Get more people involved Benchmarking / best practice • BERKHAMSTED

  6. Project background

  7. Transition Initiative... What is it? • Local responses to build resilience in response to the global challenges of climate change, economic hardship and shrinking supplies of cheap energy • Community-led process for stronger and happier villages/towns/cities/neighbourhoods • Over 1000 highly diverse communities across the world - urban, rural, developed, emerging . Most are registered on the international website…Tring • Projects in areas of food, transport, energy, education, housing, waste, arts etc. • Rob Hopkins, author of the Transition Handbook, co-founder of Transition Network and Transition Town Totnes is available to TTB

  8. Transition Towns…what are they? • Transition Towns is a BRAND founded (in part) upon permaculture principles • 2-fold purpose to disseminate transition concept and support communities around the world through adopting the transition model • 1988 Permaculture, a Designers Manual by Bill Mollison1988 • 2003 Permaculture: Principles and Pathways Beyond Sustainability, David Holmgren • 2003 EDAP generated as a student study at Kinsale Further Education College, Ireland presented to Kinsale Town Council and adopted. Rob Hopkins, permaculture teacher • 2004 Transition Town coined by students Louise Rooney and Catherine Dunne • 2005-2006 Rob Hopkins and NareshGiangrande developed concept in Totnes, Devon  • 2007 UK-based charity Transition Network founded

  9. TTB story… • 2011 Increasing community support and profiling TTB Car Free Weekend – 16th-18th September; Ashridge Local Food Workshop – February • 2012 First community events to raise awareness and promote local & strategic partnerships Ashridge Local Food Workshop – February • 2008 First meeting - early 2008, date not known, no records Great Unleashing Sunday 9th November2008 • 2009 Various talks and films, an early programme of events • 2010 Individual projects emerging John Negus – Home Grown talk; Sunnyside Grow Your Own event – 23rd May. Mini orchard Normandy Drive; Car Free day 22nd June;

  10. Methodology

  11. Methodology …3 steps

  12. COMMUNICATION • ORGANISATION TTB categories & relationships Review “basics” to build solid foundations for the Transition Initiative Best practice analysis based on Transition Town Totnes Review communications strategy based on comparable organisations websites

  13. COMMUNICATION TTB findings.... communication & initiative • Not sufficiently connected with TTN • No formal Energy Descent Action Plan • Only short term strategy displayed • No clear communication strategy • No statistics of visitors to the website and feedback • No follow up on feedback (quantifiable) from website forum • No email group feedback available

  14. ORGANISATION TTB findings....the organisation • Organisational processes not in place • Formal management & membership meetings • Formal systems for communications, management vsmembership • Organisational sustainability questionable • KPI...Administrative support stretched; Volunteer involvement; Financial base • Legal entity & protocols • Organisational integrity...investment in on-going training and dissemination • Organisational culture is not clear enough to be attractive • Organisational identity / clearer definition • KPI... falling membership & involvement • Organisational objectives / purpose not clearly linked to BRAND • Organisational structure not clearly defined • Leadership • Management team • Succession

  15. Best practice....Transition Town Totnes TTT • Vision, strategy and objectivesaligned • Objectives are processfocused • Clear timeline 20 years • ConnectedtoTransition Network and otherorganisations • Company structure: limited by guarantee; registered with Companies’ House and a registered charity • Decentralised organisation structure • Decisions by consensus • Decision making as simple as possible • Working today on website, Facebook, books, movie, face 2 face, conferences • Working towards on a portfolio of indicators • Construction of action plans • Working on communication strategy including metrics

  16. Website ...most effective communication

  17. Recommendations

  18. Recommendation overview Achievement PLAN Financial Stability Visualisation Network TTN Community Council Enterprises Communication (supportive ideas) Ideas

  19. Roadmap ....integrate actions & strategy High Solid & Social Valuerelationships (sociability) Ideas Low High ‘Have a commongoal (solidarity)’

  20. TTB... recommendations & way forward • Invite Transition Network support and follow their advice • Seek other Transition Town contacts to hear their stories and be encouraged • Seek external TTB facilitation for re-visualisation & re-engineering of TTB • Mission, vision & strategy…short, medium & long term • Purpose & objectives…policy, procedures & activities • Structure & systems • Leadership & decision making • Financial model, legal & administrative steps • Formulate Berkhamsted Energy Descent Action Plan with timeline • Seek political, regional and community support for funding, staffing and office ‘TTB... back to basics & rebuild foundations’

  21. TTB & opportunity with Transition Network In Hertfordshire, 5 similar initiatives within a 10 mile radius. Promoting a “mini” network among them could enhance organisations; achieve economies of scale and influence local government more. 10 miles

  22. Project group recommendations...

  23. Acknowledgments Transition Town Berkhamsted John Bell, Bridget Wilkins, Wendy Conian, Bruce Nixon and wider community members Transition Town Totnes Ben Brangwyn Ashridge Business School IlzeZandervoort Shadi Kelly

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