110 likes | 237 Views
Ron Smith Director Marketing & Business Development ronald.smith@snb.ca. Outline. Service Development Steps “From Idea to Reality” Municipal Services “Current and Future” Demo Municipal Relationships Where are we now?. Current Municipal Partners. * Dalhousie. Legend
E N D
Ron Smith Director Marketing & Business Development ronald.smith@snb.ca
Outline • Service Development Steps • “From Idea to Reality” • Municipal Services • “Current and Future” • Demo • Municipal Relationships • Where are we now?
Current Municipal Partners * Dalhousie Legend Municipalities currently live at SNB Online (39) Municipalities that are likely to go live in the near future * Tidehead * Charlo * Campbellton * Beresford * Bathurst * Tracadie-Sheila * Nequac *Drummond * Miramichi * Grand Falls * Plaster Rock * Perth Andover * Richibucto * Rexton * Bouctouche * Bristol * Florenceville * Shediac * Hartland * Chipman * Memramcook * Dieppe * Woodstock * Minto * Moncton * Nackawic * Riverview * Fredericton * Salisbury *Hillsborough * Sussex * Oromocto * Norton * Hampton * Quispamsis * Rothesay * St.Stephen * Blacks Harbour * Saint John * St.Andrews * St.George
Corporate philosophy “SNB can’t be all things to all people” Use the modular approach – use existing components Initiatives start in three ways: Executive direction Expression of interest Internal research Service Development Steps
New concept is presented to Senior Executive if accepted a business case is developed business case then presented Senior Executive product then promoted to partners Service Development Steps
Currently partnered with 43 municipalities Size of partners ranges from our largest city to our smallest town Examples of current product offerings: Payment of water & sewer bills Payment of fines Payment & registration of recreation programs Submission of information Access to forms and permit applications Municipal Services
Potential new products include: Recreation module Citizen engagement Address update notification www.snb.ca Municipal Services
Traditionally difficult relationship due to: Unconditional grant Cost of assessment Various other issues Current relationship is much improved due to: Approach – partnership SNB presented as an opportunity not a threat “sell” vs. “tell” recognize municipal sensitivities (i.e. branding) Municipal Relationships
Pros Usage is approximately as expected and growing steadily Most municipalities promote the new services, some more aggressively than others Municipalities appear more open to new suggestions/products Where are we now?
Cons Still areas of concern acceptance from all levels of administration sometimes suspect remaining Municipalities are very small but require same effort emerging competition sheer numbers of municipalities necessitates large maintenance effort (i.e. visitations, etc) Where are we now?