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Who is at the center of everything we do in marketing?

Who is at the center of everything we do in marketing?. Customer. The customer is surrounded by the marketing mix (aka 4 Ps). Price. Customer. Products. Promotion. Place. The marketing mix is further supported by our “stem” which is the strategic business plan. Price. Customer.

corydon-artemus
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Who is at the center of everything we do in marketing?

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  1. Who is at the center of everything we do in marketing?

  2. Customer

  3. The customer is surrounded by the marketing mix (aka 4 Ps).

  4. Price Customer Products Promotion Place

  5. The marketing mix is further supported by our “stem” which is the strategic business plan.

  6. Price Customer Products Promotion Place Strategic business plan

  7. The strategic business plan is further supported by the marketing and advertising plans.

  8. Price Customer Products Promotion Advertising Place Strategic business plan Marketing

  9. In a perfect world this flower continues to bloom. Consumers make purchases, our plans are effective and our companies are profitable.

  10. Unfortunately……we do not live in a perfect world so our flower gets “rained on” by our environmental factors.

  11. Do you remember what those environmental factors are?

  12. Here is a great way to remember…

  13. For those of you who use Crest Toothpaste you will never lookat CREST in the same way again. Your environmental factors are…

  14. Environmental Factors C = Competition R = Regulatory E = Economic S = Social T = Technology

  15. So…it is the CRESTthat rains on our flower.

  16. CREST ECHNOLOGICAL OMPETITION EGULATION CONOMICS OCIAL Price Customer Products Promotion Advertising Place Strategic business plan Marketing

  17. As marketers, we need to respond to our environmental factors and be proactive in our approach.

  18. We need to know… • What our competition is doing • What new products/services they are • introducing • Where their growth is occurring …and RESPOND!

  19. We need to know what is happening in the area of regulation. For example, a simple increase in postage rates has a tremendous affect on marketing budgets!

  20. The economicstate of our nation impacts when and if we introduce new products and services.

  21. The socialenvironment is changing drastically. Did you know that by 2025 Hispanics will make up the majority of our US population?

  22. And, the unlimited possibilities of technology from the internet, to kiosks, to interactive strategies opens new avenues to market.

  23. It is my hope, that as you complete this class you will: • See the endless marketing capabilities. • Proactively address the environmental factors. • Think out of the box!

  24. By accomplishing this you will be able to successfully implement, change and adapt your strategies. The sun will once again come out bringing you PROFITS!

  25. CREST $ Profit ECHNOLOGICAL OMPETITION EGULATION CONOMICS OCIAL Price Customer Products Promotion Advertising Place Strategic business plan Marketing

  26. And that, my students, is the Fulmer Flower of Marketing!

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