The Next Generation era and “The Changes we need”

1. TCT & TTA Seminar : NGN Broadband Development Bangkok, 29 January 2009 The Next Generation eraand “The Changes we need” By Surapon Kiattiyossakun True Corp. 29 Jan.09

2. Question “Why do we need to go NGN ?”

3. Behind the scene “How difficult it iswithoutthe NGN ?”

4. Behind the scene “How difficult it is without the NGN ?”

5. Behind the scene “How difficult it iswithoutthe NGN ?”

6. See “How good it iswithNGN ?”

7. See “How good it iswithNGN ?”

8. Prediction “Traffic on world’s networks will increase46% annually from 2007 to 2012. As a result, there will be an annual bandwidth demand of approx. 522 exabytes, or more than half a zettabyte !” 1 2

9. Telecommunications & the Multi-StoreysModel

10. The 1st Storey

11. Conventional Telco Model - 10 years ago Voice Communication has dominated telecommunication since 1877 until Now . International Gateways Mobile ITU E.164 Country B Country C Country A Fix Line

12. Old Eco-System : Telecom Service Network Suppliers Int’l Gateway Content Provider ISP Telecom Service Provider Consumer Business Government

13. Telecom Market has changed World’s Mainlines vs Mobile Sub.

14. Mobile has surpassed Fixline since 2002 How should we adapt ?

15. The 2nd Storey

16. Internet has kicked off rapid growth in Data Communication – the IP protocol Internet Search Web 1.0 e-Commerce DNS Email Web 2.0 PtP Internet Protocol Broadband Access Broadband Mobile Fix Line

17. VoIP Boom … the start of NGN Model Service Provider ‘A’ Service Provider ‘B’ SIP-I Soft-SW Soft-SW Internet AG MG MG SBC SBC MG MG AG Internet User IP PABX Legacy PSTN/Mobile Legacy PSTN/Mobile IP PABX

18. New Business comes ‘Over The Top’ Competition on Innovative &TTM Competition on Coverage Since 1993(Mosaic), millions of data & applications. areserved to the Global Communities over Internet. Internet Servers Search Web 1.0 e-Commerce Email Web 2.0 PtP Access Internet Backbone Broadband Mobile Fix Line

19. Big Change come with the Internet How can we exploit out of it ?

20. Internet Growth (million users) 1,100 M at end of 2006

21. Internet users by continent 1,319 M at end of 2007

22. Internet Users by country (Q1/2008) US = 218 M China = 210 M Japan = 94 M

23. Most popular language on Internet Estimated 1,463 M users in Q2/2008

24. Demand for Internet Bandwidth The New York Times report in Mar.08 Global Internet traffic could quadruple by 2011.

25. Voice Trend : Changes in Usage % of Total Mobile Voice Minutes, Europe 100 90 80 70 60 50 40 30 20 10 Others (eg. Click-to-Call, Social Networking, Game with voice) Private Voice Apps & Handsets (eg. Skype, Google) Enhanced Carrier Voice (Presence, Wideband Audio) Traditional Telephony (Circuit or IP Equivalent) 2007 2012 2017 Source :

26. Fragmentation of the ‘Service Transport’ Proportion of end-user value that flow to each major service/content transport system Today (2007) 2012 2017 % % % 80 70 60 50 40 30 20 10 80 70 60 50 40 30 20 10 80 70 60 50 40 30 20 10 PSTN& Broadband Other MSC Internet PSTN& Broadband Other MSC Internet PSTN& Broadband Other MSC Internet Others (incl. internet app.) NGN PSTN & SMSC Broadband Internet Source :

27. Now Eco-System : Digital Delivery & Community Digital Contents e-Commerce & Logistics Email, Messaging & Search Person of the year 2006 Geography Positioning Online Community Web 2.0 You ! (Times New Year 2007) Peer-to-Peer Broadband Access By Telcos - Social Network - Blogs - Wikipedia - Virtual Reality

28. New Era of the Industry, Convergence to come Brokers may be required to deliver SLA to various Service Providers from various Network Providers in each country.

29. Convergence has come cross industries How we’ll prepare for new environment ?

30. Industry Convergence Service Providers Networks/ Technologies(suppliers) Media/ Content Devices Services End User Consumers Households Youth Professional Seniors etc Business SME Corporate Homes Automobiles Fixed phone Mobile phone Desktop PC Laptop PDA Smartphone Personal GW Camera MP3 player Games console Voice Email IM SMS/Text MMS Games Video conf Video streaming eCommerce Browsing Enterprise apps Tracking Telemetry Push-to-Talk News CNN News Corp Images & Video Time Warner Sony Disney Music EMI Sony iTunes Fixed voice PSTN Cellular GSM/GPRS/W-CDMA/HSDPA CDMA/1x/EVDO Fixed Wireless 802.11 802.16 802.20 Smart antennas Software defined radio Soft switches Bluetooth/UWB DAB, DVB-H/T Compression… Pure fixed BT Pure mobile. Vodafone MVNOs Virgin Tesco Tele2 Fixed/Mobile Verizon Orange

31. The 3rd Storey

32. Devices become more Intelligence, Powerful, Convergence Application Rich and

33. Next Evolution will be towards Application Delivery App. Partnership Different OS Environment Nokia Market MSoft SkyMarket iPhone AppStore Android Market AtP “Online Market Place” Window Mobile Symbian iPhone Android Application Stores OtO, OtM “Internet” Mobile Broadband Access Bit&Pipe Telco Broadband Communication “Voice” Mobile Fix Line

34. What is Convergence ? Convergence in view of network operator means to open your network to various new businessopportunities from various new applications that serve lifestyles of the Internet Communities (may not just your country) ( in a smart way that could keep your business growing. )

35. What coming next ? and How do we Change ? Darwin’s Theory

36. New IMS Model VoIP Service Provider IMS Service Provider SIP SIP AS VoIP Server HSS HSS MG MG Digital Contents AG AG AG New Intelligent User Devices SIP SIP S/W based IP agent Internet = Global Backbone SIP Net PC PPC SIP SIP SIP SIP IMS Ter. SIP Ter. Mobile NGN Fixline NGN Mobile NGN Fixline NGN SIP-I MC @home IPTV Country ‘A’ Country ‘B’

37. Telco’s Core Competencies which can be used across multiple Verticals Industries Financial service Government Education Distribution (Wholesale & Retails) Printing & Publishing Others Identity, Authentication & Security Marketing, Customer Service & Business Intelligence Sales & Distributions Service Capabilities Order Fulfillment - Offline Order Fulfillment – Online (electronic content) Billing & Payments Source : www.stlpartners.com

38. Telco’s Core Competencies Global Partners ASP ASP Leverage Handset Intelligent Service Exchange Framework App. Server Banking Mobile Office Interactive media Hosted App. Outsourced IT Service Leverage # Mobile Sub. Email Web 2.0 RT-MM Access Billing, CM, D&S Broadband Mobile Fix Line

39. Find where you’ll be fitted in the New Eco-System 3 Digital Delivery Distribution Ch. Telcos “Skymarket” 500 millions ! milestone iPhone app. is reached recently. Mobile Consumer Mobile Payments Market PIPE Wireless Broadband OHA “Open Handset Alliance”

40. Each operator will need its own roadmap Convergence Provider Network Operator Alliance Value Chain Partners Application Provider Infrastructure Wholesaler

41. Key Questions to identify your roadmap 1. “How big is the overall market for specific or combined service capabilities ? 2. “Which are the most attractive industries to target first ?

42. SUMMARY “Changes” We need to prepare. Legacy NGN Voice +DataVAS focus on the supplements on voice call and data services. Simple CPE, no intelligence.Network and Operation focus on capacity and reliability. Voice service is provided by leverage on data network layer.VAS are in the form of multimedia and new value chains. Advanced and many varieties of CPEs w/ intelligences. Network and Operation has to focus furthermore on response time and security.

43. Thank You