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Orange County Arts & Cultural Affairs Funding. Presentation to the Board of County Commissioners October 27, 2009. Arts & Cultural Affairs Tourism. Arts & Cultural Affairs Tourism. Cultural Tourists spend twice as much each day… and stay longer. Arts & Cultural Affairs
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Orange CountyArts & Cultural AffairsFunding Presentation to the Board of County Commissioners October 27, 2009
Arts & Cultural Affairs Tourism
Arts & Cultural Affairs Tourism Cultural Tourists spend twice as much each day… and stay longer.
Arts & Cultural Affairs Arts & Cultural Funding 3% of the first 4 cents of Tourist Development Tax
Arts & Cultural Affairs Arts & Cultural Funding TDT Funding FY 06/07 $3.2 Million FY 07/08 $3.4 Million FY 08/09 $2.8 Million (estimated 16% decline in TDT) FY 09/10 $2.2 Million (20% budget reduction)
Arts & Cultural Affairs Funding Programs • Cultural Tourism • Enhance the Orlando Arts Brand • Reward Quality • Attract Tourists • Community-Wide Projects • Cultural Tourism Packaging & Marketing • Arts Education • Accountability
Arts & Cultural Affairs Funding Programs • Cultural Tourism • Enhance the Orlando Arts Brand • Reward Quality • Attract Tourists • Community-Wide Projects • Cultural Tourism Packaging & Marketing • Arts Education • Accountability
Cultural Tourism Funding Timeline • Application Workshops: May 6 & 13, June 4 & 15 • Application Deadline: August 3 • Technical Review: August 3 – August 20 • Panel Review: September 17 • Advisory Council Approval: September 24
Cultural Tourism Funding Timeline • October 2009 Advisory Council recommendations presented to the Board of County Commissioners • November 2009 – Awards issued • Fiscal Agent through completion of project – United Arts
Arts & Cultural Affairs Advisory Council • Each county commissioner nominates a member • District 1: Sandy Winkler • District 2: Janine Arrowsmith • District 3: Manny Garcia • District 4: George Fender • District 5: Rita Lowndes • District 6: Royce Walden • Mayor: Walter Ketcham
Arts & Cultural Affairs Advisory Council Royce Walden, Chair – President, Walden Enterprises Janine Arrowsmith – Community Representative Bud Brewer – President, MPB Communications Inc. George Fender – Partner, KRG&G Manny Garcia – Community Representative Elaine Hinsdale – East Orlando Chamber of Commerce Walter Ketcham Jr. – Partner, Grower, Ketcham, Rutherford, Bronson, Eide & Telan, P.A Rita Lowndes – Community Representative Mark Moravec – General Manager, Orlando Marriott Downtown Jennifer Quigley – WBQ Design and Engineering Commissioner Bill Segal – Orange County District 5 Sandy Winkler - Director of Marketing, HuntonBrady Architects Alvin Wang – Dean, UCF Burnett Honors College
Cultural Tourism Scoring Process • Enhance the Orlando Arts Brand . . (40 pts) • Interpretational & Uniqueness 20 pts. • Community & Economic Impact 20 pts. • Reward Quality . . . . . . . . . . . . . . . (35 pts) • Project readiness 15 pts • Collaborative Partnerships 10 pts. • Education Program 10 pts. • Promote Tourism . . . . . . . . . . . . . . (25 pts) • Marketing Plan 25 pts
Cultural Tourism Scoring Olympic Average • Remove Highest Score • Remove Lowest Score • Average the Remaining Scores • Assign and Rank Based on Score
Arts & Cultural Affairs Advisory Council Unanimous approval of the following recommendations . . .
Cultural Tourism Project Rankings Large Requests(Over $75,000) RankAmount • Orlando Museum of Art 1 $128,000 • Orlando Science Center 2 $100,000 • Mennello Museum 3 $139,123 • Orlando Shakespeare 4 $150,000 • Orlando Philharmonic 5 $150,000 • Enzian Theater 6 $150,000 • Assoc. to Preserve Eatonville 7 $115,000
Cultural Tourism Project Rankings Medium Requests(40,001 to 75,000) RankAmount • Bach Festival Society 1 $75,000 • Orlando Repertory Theatre 2 $75,000 • Orlando Fringe Festival 3 $75,000 • Winter Garden Heritage Foundation 4 $75,000 • Central Florida Ballet 5 $75,000
Cultural Tourism Project Rankings Small Requests(up to $40,000) RankAmount • Crealde School of Art 1 $ 40,000 • Mad Cow Theater 2 $ 40,000 • Global Peace Film Festival 3 $ 40,000 • PAST, Inc. 4 $ 40,000 • Festival of Orchestras 5 $ 25,000 • Maitland Art Center 6 $ 7,668
Orlando Museum of Art Funding Request: Project Budget: $150,000 $451,561 Project Name: Changing Landscapes, Changing Visions Orlando Museum of Art was cited by Newsweek as one of the best museums in the South
Orlando Science Center Funding Request: Project Budget: $100,000 $823,300 Project Name: OTRONICON v5: The Convergence of Art, Technology, Education and Entertainment
Mennello Museum Funding Request: Project Budget: $139,123 $278,246 Project Name: Auspicious Vision: Edward Wales Root and American Modernism: Pollock, Hopper, Rothko
Orlando Shakespeare Theater Funding Request: Project Budget: $150,000 $522,057 Project Name: Shakespeare Repertory
Orlando Philharmonic Funding Request: Project Budget: $150,000 $939,835 Project Name: Orlando Philharmonic presents the 2009-2010 Super Series
Enzian Theater Funding Request: Project Budget: $150,000 $908,000 Project Name: 2010 Florida Film Festival One of the most respected regional film events in the country
A.P.E.C. Funding Request: Project Budget: $115,000 $1,139,688 Project Name: A Year-long celebration of Zora Neal Hurston’s Legacy The Zora Neale Hurston Festival of the Arts and Humanities (ZORA! Festival) has been named one of the Top 20 Events for January 2010 by the Southeast Tourism Society, a non-profit tourism organization dedicated to the promotion and development of tourism throughout the Southeastern United States
Bach Festival Society Funding Request: Project Budget: $75,000 $734,265 Project Name: 75th Anniversary Celebration Singled out by The New York Times as one of the premier Bach Festivals in the country.
Orlando Repertory Theatre Funding Request: Project Budget: $75,000 $299,400 Project Name: 4th Annual Target Family Theatre Festival Showcasing plays and activities focused on family audiences - in partnership with other Loch Haven Park entities
Orlando Int’l Fringe Festival Funding Request: Project Budget: $75,000 $516,200 Project Name: 19th Annual Orlando Int’l Fringe Theatre Festival Longest running Fringe Festival in the U.S.
Winter Garden Heritage Foundation Total Requested: Total Budget: $75,000 $450,697 Project Name: 09-10 Garden Theater Season Recently voted in Orlando Weekly as one of the best rehab stories, the theater has been completely restored to its full glory, something the theatre hasn't seen for almost 40 years.
Central Florida Ballet Total Requested: Total Budget: $75,000 $356,050 Project Name: The World Ballet Competition Orlando’s only International Ballet Contest
Crealde School of Art Funding Request: Project Budget: $40,000 $111,750 Project Name: Hannibal Square Heritage Center 12-Month Visiting Exhibition Series Enhancing the Orlando arts brand with a series of diverse, back-to-back visual arts exhibitions with an African-American theme, in partnership with local and state organizations
Mad Cow Theatre Funding Request: Project Budget: $40,000 $174,709 Project Name: 8th Annual Orlando Cabaret Festival
Global Peace Film Festival Funding Requested: Project Budget: $40,000 $388,082 Project Name: 2010 Annual Global Peace Film Festival The Orlando Sentinel’s film critic, Roger Moore, refers to the Global Peace Film Festival as “one of the best festivals in this part of the country.”
PAST, INC Funding Request: Project Budget: $40,000 $155,502 Project Name: 2010 Juneteenth & Jazz Music Festival Bringing jazz, blues, and gospel music that was performed at the South St. Casino and Wells’ Built hotel from the 1930’s – 1960’s to Orange County.
Festival of Orchestras Funding Request: Project Budget: $25,000 $181,100 Project Name: Lang Lang
Maitland Art Center Funding Request: Project Budget: $7,668 $15,336 Project Name: Celebrate Sculpture
Arts & Cultural Affairs Funding Programs • Cultural Tourism • Enhance the Orlando Arts Brand • Reward Quality • Attract Tourists • Community-Wide Projects • Cultural Tourism Packaging & Marketing • Arts Education • Accountability
Community-Wide Projects Orlando Arts Getaway Promoting 111 arts & cultural events along with area hotels and restaurants Funding Request $100,000
Community-Wide Projects Orange County Arts Education Center Increasing awareness and access to quality arts education for all our citizens Funding Request $150,000
Community-Wide Projects U.A. General Operating and Organizational Project Grant Programs Total Requested: $396,104
Community-Wide Projects United Arts: • Grants: $2 million awarded to 78 organizations • Designations: $2 million distributed to 52 organizations • 343,893 Orange County Students Served • Orange County’s investment leverages another $4 million from: • 115 corporations • 21 foundations • 7 other governments • 3,135 individuals
Arts & Cultural Affairs Cultural Projects Large Requests $932,123 Medium Requests $375,000 Small Requests $192,668 Gen. Operating Grant Supplement $396,104 Other Projects & Accountability $370,000 Total Funding Requested: $2,265,895
Action Requested Approval of proposed Cultural Tourism project grants as recommended by the Arts & Cultural Affairs Advisory Council described in the twenty-one (20) items outlined above ($2,266, 104) and management contract for all TDT Arts & Cultural Funds.
Orange CountyArts & Cultural AffairsFunding Presentation to the Board of County Commissioners October 27, 2009