How to Get the Very Most Out of Your Cosmetic Package Design

1. How to Get the Very Most Out of Your Cosmetic Package Design Package design is an important selling point for any product, but it is especially important in the cosmetics industry. The right cosmetic package design speaks to potential customers telling them something about how the product will feel, how it will smell and what it will do to get them looking their best. If you are responsible for coming up with a cosmetic package design, here are some things that may inspire you.

2. Think of your Brand Coming up with a great cosmetic package design starts with your brand identity. What is your brand about? Who is your ideal customer? You can also create a mood board with all the elements that make up your brand including relevant colors and images and let that inspire you. Get Inspired by Trends Every brand wants to come up with a unique packaging design. However, its not a bad idea to look at other brands to see what’s trending. Here is a bit about what’s hot in cosmetic package design. Intricate Line Drawings Many cosmetic brands decorate their packaging using delicate lines that exude elegance and beauty. This is a great way to express subtle sophistication. Unique Custom Fonts Unique fonts can really make your brand stand out and they can be as retro, modern or quirky as your brand is.

3. Bold Patterns Play with patterns and colors to draw attention to your product. Eye-catching patterns will appeal to a younger crowd while irregular patterns are a modern label design element that can make your products look edgy. Abstract patterns will appeal to just about anyone. Black Packaging with a Twist Black will always exude luxury. Make your monotone black packaging stand out by adding splashes of color.

4. Lush Florals Florals are ultimately feminine. Incorporate deep colors and earthy tones to give your floral packaging a rich look. portrait of attractive caucasian smiling woman on white studio shot cleaning her face looking at the mirror applying Foundation On Facial Skin. Minimalist The minimalist look is one that never seems to go out of style. The simplicity sends the message that you are a no-nonsense brand that offers natural ingredients and doesn’t charge more for bells and whistles.

5. Teenager Brazilian girl with moisturizer over isolated white background Putting it All Together Once you have decided on a look that works from you, go from there to decide on what type of packaging you would like to use, the colors you want to incorporate and the font that works best for your brand. Once you have a clear vision, it’s time to hire a designer. It’s a good idea to hire a designer with package design expertise, specifically in the field of cosmetics. If you are looking for someone who fits the bill in the San Diego area, Lien Design is recommended. Lien Design has years of experience in the packaging and design industry. They are on top of the latest trends and they are sure to help you create a design you will be happy with. Call them for a packaging design that will speak volumes to your customer base. Written by ©2020 Lien Design All designs and trademarks are the property of their respective companies and are being shown for educational purposes only. WEBSITE: LIENDESIGN.COM