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Why WAP is a $0 Billion Industry

Explore two views on why WAP (Wireless Application Protocol) has failed to become a lucrative industry. One view emphasizes the male consumer market, while the other focuses on technical limitations and user preferences. Discover the challenges faced by WAP technology and its prospects in the ever-evolving mobile phone industry. Contact Geoff Goodfellow for more information.

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Why WAP is a $0 Billion Industry

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  1. Two Views on: Why WAP is a $0 Billion IndustryGeoff Goodfellow Wireless Wednesday - Praha

  2. Introduction: Geoff Goodfellow • High school & American drop out • Involved in the ARPANET & Internet development at SRI (1974-1986) • Founded RadioMail: First Wireless Internet Service Provider in 1988 • Today: DJ & Aspiring Restaurant Critic, as well as Private Investor , Portfolio Manager & Entrepreneur

  3. WAP View 1: It’s a Guy Thing • Guy’s love to buy new technology Toy’s • Guy’s make more money than women • Guy’s have bigger ego’s than women • Guy’s like to show off their latest Guy Toy’s to other Guy’s

  4. WAP View 1: a Guy’s Observation • Surfing the “wired web” is not a pleasant experience, now try this wirelessly? • WAP phones are bought on The Buzz factor • WAP euphoria (excitement) seems last about 2 weeks • Some don’t even activate the WAP features

  5. WAP View 2: The not real issues for WAPs failures • HDML vs HTML • 40 second circuit connect times vs GRPS • Walled gardens vs the open Internet • Screen sizes • Keyboards

  6. WAP View 2: Latency Issues • VOICE: Extremely latency sensitive • WAP: Very high latency sensitive • SMS: Low latency sensitive

  7. WAP View 2: Phones are devices for talking & listening • Phones interface really well with “ears” and “mouth” • Phones interface poorly with “eyes” and “fingers”

  8. WAP View 2: Where & How • Listening & Speaking can be done almost anywhere successfully: walking, driving, jumping out of an airplane, making love • Reading & Typing requires User Dexterity and requires a different type of attention (you can’t be doing much of anything else)

  9. CONCLUSION: • WAP is a wonderful “by product” of the “foo-foo” and “la-la” nature of Silicon Valley where there is a great proclivity to create new “gee whiz” technology in search of questionable (non-existent?) markets • The Mobile phone vendors got “sucked in” to the “gee whiz” and Internet Buzz factor • So did the Network Providers!

  10. Questions? Geoff Goodfellow geoff@iconia.com

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